如何做好商店App推广与谷歌竞价？外贸专员工作全解析
商店App推广与谷歌竞价策略
成功的商店App推广需要结合多种数字营销手段：
1. 谷歌广告(Google Ads)投放：通过关键词竞价获取精准流量，建议使用"购物类"关键词和长尾词
2. ASO优化：优化应用商店的标题、描述和关键词，提升自然搜索排名
3. 社交媒体营销：在Facebook、Instagram等平台进行精准广告投放
4. KOL合作：与行业意见领袖合作推广，建立品牌信任度
Foreign Trade Specialist Job Description
A foreign trade specialist, also known as an international trade specialist, represents the company's trade department and maintains contact with trade departments in foreign countries.
外贸专员主要工作内容
1. 处理合作伙伴的商务请求，包括订单处理、返款核算等日常事务
2. 负责客户报价、客户跟踪及信用管理工作
3. 参与商务谈判，起草合同和协议
4. 收集分析行业市场信息
5. 协助安排各类商务活动
Key Responsibilities of Foreign Trade Specialist
1. Handle daily business operations including order processing and payment verification
2. Manage client quotations, follow-ups and credit control
3. Participate in business negotiations and draft contracts
4. Collect and analyze market information
5. Assist in organizing business events
外贸专员必备技能
• 商务谈判与经济法知识
• 出色的执行力和谈判能力
• 优秀的沟通协调能力
• 熟练使用Office办公软件
• 熟悉ERP、SCM、CRM等电子商务系统
Essential Skills for Foreign Trade Specialists
• Knowledge in business negotiation and commercial law
• Strong execution and negotiation skills
• Excellent communication and coordination abilities
• Proficiency in Office software
• Familiarity with ERP, SCM, CRM systems
职业发展路径
初级外贸专员 → 高级外贸专员 → 外贸经理 → 国际业务总监
随着经验积累，可向跨境电商运营、国际采购等方向发展
Career Development Path
Junior Specialist → Senior Specialist → Trade Manager → International Business Director
With experience, can develop into cross-border e-commerce or international procurement
