跨境电商新手入门：谷歌推广竞价软件助力行业快速发展

跨境电商新手入门：谷歌推广竞价软件助力行业快速发展

Cross-border E-commerce for Beginners: Google Ads Software Boosts Rapid Industry Growth

中国跨境电商贸易规模5年增长10倍以上

China's cross-border e-commerce trade volume grows 10-fold in 5 years

根据商务部最新数据显示，2024年第一季度我国跨境电商进出口额达5776亿元，同比增长9.6%。其中出口表现尤为亮眼，达到4480亿元，同比增长14%。

According to the latest data from the Ministry of Commerce, China's cross-border e-commerce import and export volume reached 577.6 billion yuan in Q1 2024, a year-on-year increase of 9.6%. Exports performed particularly well, reaching 448 billion yuan, up 14% year-on-year.

行业基础设施快速发展：目前全国跨境电商主体已超12万家，跨境电商产业园区超1000个，海外仓建设超2500个，总面积超3000万平方米。

Rapid infrastructure development: There are now over 120,000 cross-border e-commerce entities in China, more than 1,000 industrial parks, and over 2,500 overseas warehouses covering more than 30 million square meters.

商务部新闻发言人何亚东表示："跨境电商与海外仓等新型外贸基础设施协同联动，发展速度快、增长潜力大、带动作用强。过去5年，我国跨境电商贸易规模增长超过10倍。"

Ministry of Commerce spokesperson He Yadong stated: "Cross-border e-commerce and new foreign trade infrastructure like overseas warehouses have developed rapidly with great growth potential and strong driving effects. Over the past five years, China's cross-border e-commerce trade volume has grown more than 10-fold."

政策支持力度加大

Increased policy support

国务院近期审议通过《关于拓展跨境电商出口推进海外仓建设的意见》，明确提出要培育跨境电商经营主体，支持传统外贸企业转型发展跨境电商业务。

The State Council recently reviewed and passed the "Opinions on Expanding Cross-border E-commerce Exports and Promoting Overseas Warehouse Construction", clearly proposing to cultivate cross-border e-commerce operators and support traditional foreign trade enterprises in transforming to develop cross-border e-commerce business.

商务部表示，未来将依托全国165个跨境电商综试区，结合各地产业特色和区位优势，带动更多企业通过跨境电商参与国际贸易。

The Ministry of Commerce stated that in the future, it will rely on 165 national cross-border e-commerce comprehensive pilot zones, combined with local industrial characteristics and geographical advantages, to help more enterprises participate in international trade through cross-border e-commerce.

对于新手卖家而言，谷歌推广竞价等数字营销工具将成为开拓国际市场的重要助力。

For new sellers, digital marketing tools like Google Ads will become important aids in developing international markets.