24小时在线APP推广归因逻辑助力"潭品出海" - 湘潭外贸新手培训会纪实
24小时在线APP推广归因逻辑助力"潭品出海" - 湘潭外贸新手培训会纪实
24/7 App Promotion Attribution Logic Boosts "Tan Products Going Global" - Xiangtan Foreign Trade Training Report
湘潭市贸促会于6月16日成功举办"潭品出海我来了"外贸新手培训会（第一季）开班仪式。本次活动吸引了全市28家企业的50余名外贸新手参与，通过理论培训与企业观摩相结合的方式，为湘潭外贸发展注入新动能。
On June 16, the Xiangtan Council for the Promotion of International Trade successfully launched the first season of "Tan Products Going Global - Here I Come" training program for foreign trade beginners. The event attracted over 50 trainees from 28 local enterprises, combining theoretical training with enterprise observation to inject new momentum into Xiangtan's foreign trade development.
为满足湘潭外贸企业的人才培养需求，市贸促会特别策划了三期系列培训。首期培训原计划招收30人，最终报名人数突破50人，充分体现了企业对专业外贸知识的热切需求。
To meet the talent cultivation needs of local foreign trade enterprises, the council planned a three-phase training series. The first phase, originally designed for 30 participants, eventually attracted over 50 attendees, demonstrating enterprises' strong demand for professional foreign trade knowledge.
培训会特别聘请了8位国际商务专家作为导师，包括湖南科技大学副教授向志国和湖南信诺颜料科技董事长汤上等业界权威。导师们将为企业开展国际贸易、国际投资等业务提供专业指导。
The training program specially appointed 8 international business experts as mentors, including Xiang Zhiguo, associate professor at Hunan University of Science and Technology and Tang Shang, chairman of Hunan Sinnopec Pigment Technology. These mentors will provide professional guidance for enterprises in international trade and investment.
向志国副教授以"打开出口贸易大门应做好的'五知一备'"为主题，详细讲解了外贸入门的关键要素，包括：知自己、知货物、知市场、知客户、知业务流程和备好业务文书模板。
Professor Xiang Zhiguo delivered a keynote speech titled "Five Knowledges and One Preparation for Export Trade", detailing essential elements for foreign trade beginners, including: knowing yourself, knowing your products, knowing the market, knowing your clients, knowing business processes, and preparing document templates.
市贸促会负责人表示，将通过"四个一"工程（一次培训、一次观摩、一个导师和一个平台）全方位支持企业发展外贸业务，助力新企业完成首单交易，帮助成熟企业实现贸易倍增。
The council representative stated they would implement the "Four Ones" initiative (one training, one observation, one mentor, and one platform) to comprehensively support enterprises in developing foreign trade, helping new companies complete their first transaction and assisting mature companies in achieving trade multiplication.
活动当天，学员们还实地参观了湖南凯利特泵业有限公司和湘潭综保区跨境电商综合服务中心，学习成功企业的外贸经验。
On the training day, participants visited Hunan Kailite Pump Co., Ltd. and Xiangtan Comprehensive Bonded Zone Cross-border E-commerce Service Center to learn from successful enterprises' foreign trade experiences.
本次培训会特别强调了数字化工具在外贸中的应用，包括24小时在线的APP推广归因逻辑和谷歌搜索引擎对APP下载的助力作用，为"潭品出海"提供了技术支撑。
The training highlighted the application of digital tools in foreign trade, including 24/7 app promotion attribution logic and Google search engine's role in boosting app downloads, providing technical support for "Tan Products Going Global".
