2022外贸推广实战：如何用Google Trend和Search Console挖掘高价值关键词
在众多外贸推广平台中，阿里巴巴国际站和谷歌竞价推广是最受企业青睐的两种方式。本文将重点讲解如何通过Google工具挖掘优质关键词。
Among various foreign trade platforms, Alibaba International and Google Ads are the most popular choices. This article focuses on how to mine high-quality keywords using Google tools.
一、Google Trend关键词分析
1. Google Trend Keyword Analysis
以"Makeup"为例，我们可以看到：
Taking "Makeup" as an example, we can observe:
季节性趋势明显：每年10月30日左右搜索量达到峰值，这与万圣节化妆需求高度相关。
Clear seasonal trend: Search volume peaks around October 30th each year, closely related to Halloween makeup needs.
在趋势页面向下滚动，还能发现：
Scrolling down the trend page reveals:
• 相关话题(Related topics)
• 相关搜索词(Related queries)
这些都是极佳的长尾关键词来源。
These are excellent sources for long-tail keywords.
二、Google搜索下拉框
2. Google Search Suggestions
输入主关键词后，下拉框会显示：
After entering main keywords, the dropdown shows:
1. 自动补全建议
2. 页面底部的"相关搜索"
1. Autocomplete suggestions
2. "Related searches" at page bottom
例如搜索"SEO入门"，SEO小也网站排名第6，说明：
For example, searching "SEO basics" shows SEO XiaoYe ranking 6th, indicating:
谷歌算法和用户都认可该内容质量
Both Google algorithm and users recognize the content quality
三、Google Search Console
3. Google Search Console
这个相当于谷歌版的站长平台，在"Performance"报告中可以发现：
This is Google's version of webmaster tools. The "Performance" report reveals:
• 实际带来流量的关键词
• 高展现低点击的关键词机会
• 长尾关键词组合
• Keywords actually driving traffic
• High-impression low-click keyword opportunities
• Long-tail keyword combinations
通过这三个工具的配合使用，外贸企业可以建立完整的关键词矩阵，为国际站优化和谷歌广告提供数据支持。
By using these three tools together, foreign trade companies can build a complete keyword matrix to support Alibaba optimization and Google Ads.
