如何选择靠谱的上海SEO推广公司？谷歌推广需要建站吗？
一、谷歌推广的基本步骤
1. Basic Steps of Google Ads
1. 确保网站访问速度：当客户被广告吸引点击后，如果网站加载缓慢，会导致客户流失和广告费浪费。
1. Ensure Website Speed: Slow loading websites lead to customer loss and wasted ad spend when visitors click on ads.
3. 配备专业人员：建议安排专人管理在线咨询工具，避免给客户留下不良印象。
3. Professional Staffing: Dedicated staff should manage live chat tools to avoid creating negative impressions.
4. 安装统计工具：使用分析工具追踪客户来源和行为数据，这对优化推广效果至关重要。
4. Install Analytics: Use tracking tools to monitor traffic sources and user behavior for campaign optimization.
二、谷歌账户优化要点
2. Key Points for Google Ads Account Optimization
1. 广告文案质量：谷歌质量得分直接影响广告效果，需要专业优化。
1. Ad Copy Quality: Google Quality Score significantly impacts ad performance and requires professional optimization.
2. 防止恶意点击：谷歌已建立防恶意点击机制，但建议安装分析工具进行额外保护。
2. Prevent Invalid Clicks: Google has anti-fraud systems, but additional analytics tools are recommended.
3. 强化服务意识：谷歌推广本质是服务行业，需要全方位提升客户体验。
3. Enhance Service: Google Ads is essentially a service business that requires comprehensive customer experience improvement.
三、选择SEO公司的建议
3. Tips for Choosing SEO Companies
1. 查看公司案例和客户评价
1. Check company portfolio and client testimonials
2. 了解团队的专业资质
2. Verify team qualifications and certifications
3. 确认服务内容和报价透明度
3. Ensure service scope and pricing transparency
4. 要求提供详细的数据报告
4. Request detailed performance reports
