保康茶业全产业链发展:从"小茶叶"到"大产业"的SEO成功案例
湖北保康讯 - 三月春风度,春茶万里香。在保康县城关镇九皇山村新建的有机茶园内,茶农们正忙碌地采摘嫩芽。"现在是采摘谷雨茶的关键时期,今年预计产值突破150万元。"九皇山楚和茶叶种植专业合作社负责人李天保表示。
Hubei Baokang News - With the spring breeze in March, the fragrance of spring tea spreads far and wide. In the newly built organic tea garden in Jiuhuangshan Village, tea farmers are busy picking tender buds. "This is the critical period for picking Guyu tea, and this year's output value is expected to exceed 1.5 million yuan." said Li Tianbao, head of Jiuhuangshan Chuhe Tea Planting Professional Cooperative.
作为"襄阳高香茶"核心生产区,保康县近年来通过全产业链发展推动茶产业转型升级,实现了从"茶叶"到"茶业"的跨越式发展。
As the core production area of "Xiangyang High-Fragrance Tea", Baokang County has promoted the transformation and upgrading of the tea industry through full-chain development in recent years, achieving leapfrog development from "tea leaves" to "tea industry".
强链:从"小规模"到"大产业"
Strengthening the Chain: From "Small Scale" to "Big Industry"
保康县将茶叶产业链作为五大产业链的"首链",县委书记亲自担任链长。通过每年整合2000余万元扶持资金,重点支持茶园建设、加工升级等六个方面。
Baokang County has designated the tea industry chain as the "first chain" of its five major industrial chains, with the county party secretary personally serving as the chain leader. By integrating more than 20 million yuan in support funds annually, it focuses on supporting six aspects including tea garden construction and processing upgrading.
成效显著:
• 茶园基地从15.4万亩扩大到19.6万亩
• 年加工能力从1000多吨提升到1万吨
• 茶产业综合产值从10亿元增长到18亿元
Remarkable results:
• Tea garden area expanded from 154,000 mu to 196,000 mu
• Annual processing capacity increased from 1,000+ tons to 10,000 tons
• Comprehensive output value of tea industry grew from 1 billion yuan to 1.8 billion yuan
补链:从"卖原料"到"卖品牌"
Complementing the Chain: From "Selling Raw Materials" to "Selling Brands"
保康通过引进龙头企业萧氏茶业集团,组建保茶集团,推行"龙头企业+联合体+合作社"的运营模式。"我们引进了国际领先技术的智能化生产线,所有工序都按照区域公用品牌标准完成。"保茶集团董事长肖德雄介绍。
Baokang introduced leading enterprise Xiaoshi Tea Group to establish Baokang Tea Group, implementing an operation model of "leading enterprise + consortium + cooperatives". "We have introduced intelligent production lines with internationally leading technology, and all processes are completed according to regional public brand standards." said Xiao Dexiong, chairman of Baokang Tea Group.
品牌建设成效:
• 建立绿色有机茶品牌认证激励机制
• 对获得国家认证企业给予5-10万元奖补
• 助力优质茶企上线国家832平台
Brand building achievements:
• Established incentive mechanism for green and organic tea brand certification
• Provided 50,000-100,000 yuan rewards to nationally certified enterprises
• Helped high-quality tea enterprises access the national 832 platform
延链:从"单一业态"到"三产融合"
Extending the Chain: From "Single Format" to "Three-Industry Integration"
在歇马镇百峰村香炉山茶园,15栋精致木屋错落有致,游客可体验"住在风景里"的惬意。"可带动村集体经济年增收10万元以上,农户年人均增收8000元以上。"百峰村党支部书记吴启伦说。
In the Xianglushan Tea Garden in Baifeng Village, 15 exquisite wooden houses are scattered, allowing tourists to experience the comfort of "living in the scenery". "It can increase the village collective economy by more than 100,000 yuan annually, and increase farmers' per capita income by more than 8,000 yuan per year." said Wu Qilun, Party branch secretary of Baifeng Village.
茶旅融合成果:
• 建成全国最美休闲乡村等一批茶文旅景区
• 举办茶文化旅游节提升品牌影响力
• 实现生态效益与经济效益双赢
Achievements in tea-tourism integration:
• Built a number of tea culture and tourism scenic spots including the National Most Beautiful Leisure Village
• Held tea culture tourism festivals to enhance brand influence
• Achieved a win-win situation for ecological and economic benefits
通过全产业链SEO优化策略,保康茶业成功实现了从传统农业向现代产业的转型升级,为地方特色产业发展提供了可复制的成功经验。
Through full-chain SEO optimization strategy, Baokang tea industry has successfully transformed from traditional agriculture to modern industry, providing replicable successful experience for the development of local characteristic industries.
