外贸企业如何做好谷歌推广竞价与SEO站外推广
优秀的外贸企业待遇与谷歌推广竞价策略
Benefits for Excellent Foreign Trade Companies and Google Ads Strategies
对于网站SEO站外推广，通常主要有两种情况：
There are generally two scenarios for off-page SEO promotion:
1. 获取网站排名 (Improving website rankings)
2. 获取网站流量 (Increasing website traffic)
一、获取网站排名的方法
1. Methods to Improve Website Rankings
1. 内容营销 (Content Marketing)
如果你的站点具有一定流量基础，可以利用优质原创内容促使访问者进行有效转发。
If your site has a certain traffic base, you can use high-quality original content to encourage effective sharing.
2. 行业投稿 (Industry Guest Posting)
向行业权威站点及同行网站投稿，确保内容高度相关。
Submit articles to authoritative industry sites and peer websites, ensuring high relevance.
3. 软文发布 (Sponsored Content)
在新闻源站点投放文章，提高搜索引擎对链接的信任度。
Publish articles on news source sites to increase search engine trust in links.
4. 制作链接诱饵 (Link Bait Creation)
提供SEO教程、实用工具、行业分析报告等信息图表资源。
Create valuable resources like SEO tutorials, tools, industry reports, or infographics.
5. 友情链接交换 (Link Exchange)
重点查看交换站点的权重、导出/导入链接、关键词排名等情况。
Evaluate exchange sites' authority, outbound/inbound links, keyword rankings, etc.
二、获取网站流量的方法
2. Methods to Increase Website Traffic
1. 社交网络 (Social Media)
利用新媒体平台进行品牌建设与传播，提升品牌词搜索量。
Use social media platforms for brand building and increasing brand keyword searches.
2. 电子邮件 (Email Marketing)
收集目标邮件地址，设计多个邮件模板，规划发布策略。
Collect target email addresses, design multiple templates, and plan distribution strategies.
3. 问答推广 (Q&A Promotion)
合理利用知乎、百度知道等高流量问答平台。
Effectively utilize high-traffic Q&A platforms like Zhihu and Baidu Knows.
4. 付费推广 (Paid Advertising)
包括SEM、网站联盟、DSP、KOL付费转发等精准流量获取方式。
Includes SEM, website alliances, DSP, KOL paid forwarding for precise traffic.
特别提醒：付费推广落地页的设计对转化率至关重要。
Important Note: Landing page design is crucial for conversion rates in paid advertising.
