外贸找客户最佳途径解析：谷歌推广与外贸尾单详解

外贸找客户最佳途径解析：谷歌推广与外贸尾单详解

The Best Ways to Find Foreign Trade Customers: Google Ads and Export Overstock Explained

外贸找客户最有效的途径

Most Effective Ways to Find Foreign Trade Customers

对于外贸从业者来说，谷歌推广(Google Ads)是最直接有效的获客方式之一。通过在Google搜索引擎投放广告，可以精准触达全球潜在客户。

For foreign trade practitioners, Google Ads is one of the most direct and effective customer acquisition methods. By placing ads on Google search engine, you can accurately reach global potential customers.

什么是谷歌推广页面？

What is a Google Ads Landing Page?

谷歌推广页面是指用户点击广告后跳转到的专属营销页面，这个页面需要针对目标客户群体进行专业设计，包含产品优势、企业资质、联系方式等关键信息，以提高转化率。

A Google Ads landing page refers to the dedicated marketing page that users are directed to after clicking an ad. This page needs to be professionally designed for the target customer group, including key information such as product advantages, company qualifications, and contact details to improve conversion rates.

外贸尾单(出口转内销)详解

Export Overstock (Domestic Sales of Export Goods) Explained

外贸尾单，又称出口转内销，是指国内生产厂家在完成国外订单后剩余的少量产品。例如：订单要求生产10万件，实际生产后剩余几百件，这几百件就被称为外贸尾单。

Export overstock, also known as domestic sales of export goods, refers to the small quantity of products remaining after domestic manufacturers complete foreign orders. For example: an order requires the production of 100,000 pieces, and after actual production, there are hundreds of pieces left. These remaining hundreds of pieces are called export overstock.

外贸尾单的特点：

Characteristics of Export Overstock:

1. 数量有限：通常只占订单总量的1%-5%

1. Limited quantity: Usually only accounts for 1%-5% of the total order quantity

2. 质量保证：与出口产品同批次、同标准

2. Quality assurance: Same batch and standard as export products

3. 价格优势：通常比正常渠道价格低30%-50%

3. Price advantage: Usually 30%-50% lower than normal channel prices