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You don’t have to be accepted into the LEAP program to get into Whole Foods
Plus, I guess commodity branding is in
Sep 24
•
Jennifer Barney
3
1
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Successful people are getting into farming,,, what?
Plus, why traditional segmentation is making your marketing invisible
Sep 17
•
Jennifer Barney
6
It's hard to brand a melon, What makes a good brand collab, and What even is cohort analysis?
I will never understand produce brand marketing
Sep 10
4
1
Your menopause bars are all yours baby. Plus, because of a screwed up microbiome, consumers must keep eating your snacks
In today’s post:
Sep 3
•
Jennifer Barney
2
Every CPG consultant has a co-man list that is wildly out of date
Also, high coffee prices are driving energy drink sales, what's going on with egg prices?, honey is still mostly adulterated (!), and pre-launches at…
Aug 27
•
Jennifer Barney
3
1
Don't bury your pitch story
Plus, why Dr. James Richardson is so annoying, "100% Agave" means ?, and will we ever get anything like a Got Milk? campaign ever again
Aug 20
•
Jennifer Barney
2
1
OIKOS first-to-market GLP-1 yogurt drink splits the protein consumer segment
I sat down with the Pres of Yogurt at Danone NA about OIKOS FUSION
Aug 13
•
Jennifer Barney
3
3
Is Dubai Chocolate a fad and what it means for pistachio shipments, Cold Foam Protein is a food tech feat, and how to run a survey
Well, hello!
Aug 6
•
Jennifer Barney
3
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