速卖通商标注册指南：如何正确添加和审核商标资质
写在前面：近期很多商家咨询速卖通是否需要商标入驻以及如何添加审核。本文将针对商标相关问题进行详细解答。
Foreword: Recently, many merchants have inquired about whether Aliexpress requires trademark registration and how to add and verify it. This article will provide detailed answers to trademark-related questions.
1. 速卖通入驻商标要求
1. Aliexpress Trademark Requirements
速卖通入驻必须要有商标（自有商标或授权商标均可）。
Aliexpress requires a trademark for registration (either your own trademark or an authorized one).
Q: 只有英文商标如何填写？
Q: How to fill in if only have English trademark?
• 只有英文商标：在英文输入框填写
• Only English trademark: Fill in the English input box
• 只有中文商标：在中文输入框填写
• Only Chinese trademark: Fill in the Chinese input box
注意：中英文都有的商标必须全部填写，后期修改会很麻烦。
Note: For trademarks with both Chinese and English names, both must be filled in, as later modifications will be troublesome.
2. 产品商标展示规则
2. Product Trademark Display Rules
• 中文商标产品：brand name栏无法展示中文
• Chinese trademark products: Cannot display Chinese in the "brand name" field
• 英文商标产品：brand name栏正常展示
• English trademark products: Normally displayed in the "brand name" field
建议：尽快注册英文商标以获得更多曝光
Recommendation: Register an English trademark as soon as possible for more exposure
3. 平台商标具体要求
3. Platform Trademark Specific Requirements
• 英文注册商标
• Registered English trademark
• 中国或海外注册地
• Registered in China or overseas
• 拥有R标或TM标
• Possess R mark or TM mark
• 不支持纯图形商标
• Pure graphic trademarks not supported
• 避免使用行业大词、热词、人名地名等
• Avoid using industry buzzwords, hot words, personal/place names, etc.
4. TM标与R标的区别
4. Difference Between TM and R Marks
• TM标：商标注册申请受理通知书
• TM mark: Trademark registration acceptance notice
• R标：商标注册证（需约1年审查期）
• R mark: Trademark registration certificate (requires about 1 year review period)
5. 商标审核流程
5. Trademark Review Process
• 审核时间：3-5个工作日
• Review time: 3-5 working days
• 同步时间：最多5个工作日
• Synchronization time: Up to 5 working days
• 大促期间可能延迟
• Possible delays during major promotions
6. 商标到期处理
6. Trademark Expiration Handling
商标资质到期后，相关产品将自动下架，可在"管理产品-已下架"中找到。
After trademark qualification expires, related products will be automatically removed and can be found in "Manage Products-Removed".
来源：速卖通lazada运营顾问Jack
Source: Aliexpress Lazada Operation Consultant Jack
