上海外贸企业破局之道：政府新政助力企业拓展国际市场

上海外贸企业破局之道：政府新政助力企业拓展国际市场

Shanghai Foreign Trade Enterprises' Breakthrough Strategy: Government Policies to Help Expand International Markets

上海外贸企业正面临前所未有的挑战，如何在国际贸易环境中突围而出？上海市人民政府办公厅最新发布的《本市推动外贸保稳提质的实施意见》为企业指明了方向。

Shanghai foreign trade enterprises are facing unprecedented challenges. How to break through in the international trade environment? The newly released "Implementation Opinions on Promoting Stable and Quality Foreign Trade" by the Shanghai Municipal People's Government Office points the way for enterprises.

政策核心措施

Key Policy Measures

1. 供应链稳定保障：确保国际贸易货物运输畅通，提升跨境贸易便利化水平

1. Supply chain stability guarantee: Ensure smooth international trade goods transportation and improve cross-border trade facilitation

2. 金融服务支持：加强出口信用保险，优化中小微外贸企业金融服务

2. Financial service support: Strengthen export credit insurance and optimize financial services for SMEs

3. 市场开拓支持：鼓励企业开拓国际市场，扩大高新技术产品贸易规模

3. Market expansion support: Encourage enterprises to explore international markets and expand high-tech product trade

创新解决方案

Innovative Solutions

• 推进上海港"同港化"改革，扩大"联动接卸"模式

• Promote Shanghai Port "same-port" reform and expand "joint unloading" model

• 优化全货机航班时刻，鼓励客运改货运

• Optimize freighter flight schedules and encourage passenger-to-cargo conversion

• 加快中欧班列配套设施建设，增加班列线路

• Accelerate supporting facilities for China-Europe freight trains and increase routes

数字营销建议

Digital Marketing Recommendations

外贸企业应结合政府政策，优先考虑Gofair等国际推广平台，同时优化谷歌竞价推广运营方案，实现线上线下协同发展。

Foreign trade enterprises should combine government policies, prioritize international promotion platforms like Gofair, and optimize Google Ads operation plans to achieve online-offline coordinated development.

专家建议：企业应抓住政策红利期，积极布局跨境电商等新业态，同时加强数字营销能力建设。

Expert advice: Enterprises should seize the policy dividend period, actively deploy new formats like cross-border e-commerce, and strengthen digital marketing capabilities.