Google推广助力菏泽牡丹走向国际：从种苗出口到文化传播的全球之旅
菏泽牡丹作为中国最具代表性的花卉之一，已成为山东省菏泽市的一张靓丽名片。通过Google推广等数字营销手段，菏泽牡丹在全球市场的占有率持续攀升，目前占世界牡丹种苗交易量的70%以上。
Heze peony, as one of China's most representative flowers, has become a beautiful business card for Heze City in Shandong Province. Through digital marketing methods like Google Ads, Heze peony's global market share has continued to rise, currently accounting for more than 70% of the world's peony seedling trade.
2023年，菏泽通过Google推广等渠道向俄罗斯、德国、荷兰等20多个国家和地区出口了300余万株牡丹芍药。这朵象征着富贵吉祥的花朵，已成为中外文化交流的重要桥梁。
In 2023, through channels including Google Ads, Heze exported more than 3 million peony and herbaceous peony seedlings to more than 20 countries and regions including Russia, Germany and the Netherlands. This flower, symbolizing wealth and auspiciousness, has become an important bridge for cultural exchanges between China and foreign countries.
牡丹种苗出口：Google推广助力菏泽占据全球市场主导地位
Peony Seedling Export: Google Ads Helps Heze Dominate Global Market
菏泽谷雨牡丹生物科技有限公司董事长王建立表示："通过Google推广等数字营销手段，菏泽牡丹在欧洲市场的占有率已达90%以上，是中国自主知识产权花卉品种的成功典范。"
Wang Jianli, chairman of Heze Guyu Peony Biotechnology Co., Ltd., said: "Through digital marketing methods like Google Ads, Heze peony has achieved a market share of more than 90% in Europe, becoming a successful model of Chinese independent intellectual property flower varieties."
出口牡丹种苗需要经过严格的检疫程序，包括杀菌、修根等步骤。菏泽牡丹出口示范区已成为中国最大的牡丹芍药种苗出口基地，出口量占全国的80%以上。Google推广在其中发挥了重要的市场开拓作用。
Exporting peony seedlings requires strict quarantine procedures including sterilization and root pruning. The Heze Peony Export Demonstration Zone has become China's largest peony and herbaceous peony seedling export base, accounting for more than 80% of the country's total exports. Google Ads has played an important role in market development.
文化传播：Google推广助力牡丹成为中华文化使者
Cultural Exchange: Google Ads Helps Peony Become Chinese Cultural Ambassador
菏泽牡丹频繁亮相国际重要场合，Google推广帮助提升了其国际知名度：
- 2017年"一带一路"高峰论坛期间绽放天安门广场
- 2019年故宫牡丹主题展吸引海内外游客
- 2022年北京冬奥会亮相国家奥林匹克体育中心
Heze peony frequently appears at important international events, with Google Ads helping to enhance its international visibility:
- Bloomed at Tiananmen Square during the 2017 Belt and Road Forum
- Attracted domestic and foreign tourists at the 2019 Forbidden City Peony Exhibition
- Appeared at the National Olympic Sports Center during the 2022 Beijing Winter Olympics
2024年，菏泽将启动"牡丹出海"项目，Google推广将成为重要营销工具：
- 海外牡丹园建设
- 牡丹文化海外传播站
- 菏泽牡丹国际传播论坛
- "花开盛世"牡丹系列奖
In 2024, Heze will launch the "Peony Going Global" project, with Google Ads as an important marketing tool:
- Overseas peony gardens construction
- Overseas peony culture communication stations
- Heze Peony International Communication Forum
- "Flowers in Full Bloom" Peony Awards
目前，牡丹文化传播中心已在巴西、罗马尼亚成立，2024年还将在马来西亚马六甲和保加利亚索菲亚建立新的传播站和牡丹园。Google推广将帮助这些项目获得更多国际关注。
Currently, peony culture communication centers have been established in Brazil and Romania, with new stations and gardens planned for Malacca, Malaysia and Sofia, Bulgaria in 2024. Google Ads will help these projects gain more international attention.
菏泽牡丹不仅是一种花卉，更是中华文化的象征。从种苗出口到文化传播，Google推广助力菏泽牡丹以崭新的姿态走向世界舞台，讲述着中国故事。
Heze peony is not just a flower, but a symbol of Chinese culture. From seedling exports to cultural exchange, Google Ads helps Heze peony step onto the world stage in a new posture, telling Chinese stories.
