TikTok美国小店入驻全攻略：抓住跨境电商新机遇
随着TikTok电商全球化布局加速，美国市场成为商家必争之地。自2022年2月以来，TikTok Shop已陆续开通包括美国在内的八个国家市场，其中美国市场凭借1.4亿用户基础和成熟的电商环境，展现出巨大发展潜力。
As TikTok accelerates its global e-commerce expansion, the US market has become a must-win battlefield for merchants. Since February 2022, TikTok Shop has opened in eight countries including the US, with the American market showing tremendous potential thanks to its 140 million user base and mature e-commerce ecosystem.
▍美国市场核心数据
▍Key US Market Data
- 用户规模：1.4亿+ TikTok美国用户（截至2022年7月）
- User base: 140M+ TikTok US users (as of July 2022)
- 电商规模：2021年美国零售电商收入达7677亿美元
- E-commerce scale: US retail e-commerce revenue reached $767.7B in 2021
- 增长预测：2023年将突破万亿美元大关
- Growth projection: Expected to surpass $1 trillion by 2023
▍三种入驻模式对比
▍Comparison of Three Entry Models
| 模式类型 | 支付场景 | 目标群体 |
|---|---|---|
| Model Type | Payment Scenario | Target Audience |
| TikTok Storefront | 跳转独立站支付 | 已有Shopify店铺的商家 |
| TikTok Storefront | Redirect to independent site | Merchants with Shopify stores |
| 英美融合车 | 英国直播间跳转支付 | 跨境直播商家 |
| UK-US Integrated Cart | Redirect from UK livestream | Cross-border livestream merchants |
| 美国本土小店(TTS) | 平台内闭环交易 | 本土企业/有美国资质商家 |
| US Local Shop (TTS) | In-platform closed-loop | Local businesses/US-certified merchants |
注册必备材料：
Required Registration Materials:
- 美区手机号+邮箱/现有TikTok账号
- US phone number + email/existing TikTok account
- 邀请码（目前仅限定向邀请）
- Invitation code (currently by invitation only)
- 企业需美国公司文件，个人需护照/驾照
- Businesses need US company documents, individuals need passport/driver's license
▍TikTok美国电商发展里程碑
▍TikTok US E-commerce Milestones
- 2020.10 与Shopify达成战略合作
- 2020.10 Partnered with Shopify
- 2020.12 沃尔玛直播带货首秀
- 2020.12 First livestream with Walmart
- 2022.02 英美融合车正式上线
- 2022.02 Launched UK-US integrated cart
- 2022.11 美国本土小店全面开放
- 2022.11 Fully launched US local shops
专家建议：随着TikTok计划拓展西班牙、爱尔兰和巴西等新市场，建议商家提前布局美国市场积累经验，为后续全球化发展打下基础。
Expert advice: With TikTok planning to expand to new markets like Spain, Ireland and Brazil, merchants are advised to establish presence in the US market first to gain experience for future global expansion.
