吴中SEO推广手法解析：攻克韩国跨境电商市场的SEO策略

吴中SEO推广手法解析：攻克韩国跨境电商市场的SEO策略

Wuzhong SEO Promotion Techniques: SEO Strategies for Conquering the Korean Cross-border E-commerce Market

图片来源：图虫创意

5月17日，由雨果跨境主办的中韩跨境电商论坛·深圳站在龙岗区万科星火ONLINE举行。众多大咖齐聚一堂，带来韩国七大主流平台招商政策、运营策略、选品攻略和营销方案解析，帮助中国卖家攻克韩国跨境电商市场。

On May 17th, the China-Korea Cross-border E-commerce Forum·Shenzhen Station hosted by YUGUO Cross-border was held at Vanke Spark ONLINE in Longgang District. Many industry experts gathered together to share the investment policies, operation strategies, product selection strategies, and marketing solutions of Korea's seven major platforms, helping Chinese sellers conquer the Korean cross-border e-commerce market.

2021年韩国线上购物销售额突破1600亿美金

Korea's Online Shopping Sales Exceeded $160 Billion in 2021

雨果跨境品牌业务管理中心总监叶雨榕介绍道，因物流的便利与疫情的影响，线上购物逐渐成为韩国消费者的主要购买渠道。2021年，韩国零售行业中线上购物销售额已突破1600亿美金，而大型商超、百货、便利店等线下购物的主力军在近几年处于低迷的状态。

Ye Yurong, Director of YUGUO Cross-border Brand Business Management Center, introduced that due to the convenience of logistics and the impact of the pandemic, online shopping has gradually become the main purchasing channel for Korean consumers. In 2021, online shopping sales in Korea's retail industry exceeded $160 billion, while offline shopping channels such as large supermarkets, department stores, and convenience stores have been in a sluggish state in recent years.

作为世界第五大市场，韩国跨境主要品类包括服饰鞋帽类、数码家电类、季节家电类、户外运动类、3C电子类、清洁家电类、宠物用品类和家居装饰类。

As the world's fifth-largest market, Korea's cross-border main categories include apparel and footwear, digital appliances, seasonal appliances, outdoor sports, 3C electronics, cleaning appliances, pet supplies, and home decor.

韩国电商市场跨境卖家经营类型占比

Proportion of Cross-border Seller Types in Korea's E-commerce Market

叶雨榕表示，韩国消费者购物更加关注产品本身的魅力，目前进入韩国市场的中国跨境卖家中，头部卖家以精品或精铺居多，其中，数码家电类目的跨境卖家数量最多、整体表现也最佳。

Ye Yurong stated that Korean consumers pay more attention to the charm of the product itself. Among the Chinese cross-border sellers currently entering the Korean market, top sellers are mostly focused on boutique or refined product offerings, with digital appliances having the largest number of cross-border sellers and the best overall performance.

YUGUO新渠道营销平台如何赋能卖家？

How Does YUGUO's New Channel Marketing Platform Empower Sellers?

雨果跨境平台交易事业部总监陈远泽认为韩国市场品牌出海需要解决以下问题：销售规模化问题，物流履约问题，市场洞察及选品问题，多平台系统支撑问题，打造爆款的问题，本地化营销问题。

Chen Yuanze, Director of YUGUO Cross-border Platform Transaction Division, believes that brand expansion into the Korean market needs to address the following issues: sales scaling, logistics fulfillment, market insights and product selection, multi-platform system support, creating hit products, and localized marketing.

针对以上问题，陈远泽表示，雨果跨境推出的YUGUO新渠道营销平台，可提供市场洞察、选品分析报告和选品工具等一站式服务。

To address these issues, Chen Yuanze stated that YUGUO Cross-border's new channel marketing platform can provide one-stop services such as market insights, product selection analysis reports, and product selection tools.

卖家分享：如何打造韩国市场亿级GMV？

Seller Sharing: How to Achieve 100 Million GMV in the Korean Market?

Year Color总经理Angelina站在卖家视角，从趋势、政策和背景为现场观众作了“如何把握韩国市场信息”“如何规避市场风险”“如何做好团队运营”等案例分享。

Angelina, General Manager of Year Color, shared cases from a seller's perspective, covering topics such as "How to Grasp Korean Market Information," "How to Avoid Market Risks," and "How to Manage Team Operations" based on trends, policies, and background.

Angelina称，目前中国卖家在欧美市场的渗透率较高，日韩国家还存在很大的潜力，特别是在物流时效和费用、仓储成本、库存压力与风险、断货风险、资金周转等方面，日韩市场均有优于欧美市场的机会。

Angelina mentioned that Chinese sellers currently have high penetration in European and American markets, while Japan and Korea still hold great potential. In terms of logistics timeliness and costs, warehousing costs, inventory pressure and risks, stock-out risks, and capital turnover, the Japanese and Korean markets offer better opportunities than European and American markets.

日韩市场竞争升级，如何构筑壁垒？

Intensified Competition in Japan and Korea: How to Build Barriers?

在圆桌对话环节，雨果平台交易事业部总监陈远泽、Coupang高级招商经理Jackie和神秘大卖Lila、Vinne从不同维度展开“日韩市场竞争升级，如何构筑壁垒”的思考。

During the roundtable discussion, Chen Yuanze, Director of YUGUO Platform Transaction Division, Coupang Senior Investment Manager Jackie, and top sellers Lila and Vinne shared their thoughts on "Intensified Competition in Japan and Korea: How to Build Barriers" from different perspectives.

Vinne表示，在当下的韩国电商市场，产品更新迭代速度加快，流量增加，当产品有足够吸引力后，销售额也会随之增长，但是韩国消费者更加注重品牌影响力，并愿意为品牌买单，所以核心竞争力还是要把口碑打出去，建立品牌效应，同时，要改变以往的欧美市场运营打法，做好韩国市场的本土化营销。

Vinne stated that in the current Korean e-commerce market, product iteration is accelerating, and traffic is increasing. When products are attractive enough, sales will grow accordingly. However, Korean consumers pay more attention to brand influence and are willing to pay for brands. Therefore, the core competitiveness lies in building reputation and brand effect. At the same time, it is necessary to change the previous European and American market operation strategies and focus on localized marketing in the Korean market.