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How HungerStation turned Instagram cravings into +17% orders
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Sep 18
•
Jaison Thomas
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How Mercedes’ stunt became free PR for Audi, BMW and BYD
Quick take: Mercedes posted a slick demo of the G-Class doing a new stunt — the “G-Turn” (tight donuts).
Sep 6
•
Jaison Thomas
They shipped an empty Amul butter pack — and the internet loved it
Tiny stunt, huge cultural fit.
Aug 21
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Jaison Thomas
1
This One Roast Became Garnier’s Biggest Win
Quick deep-dive into one of the smartest flips I’ve seen recently, Garnier India turned a potential PR roast into a full-blown growth engine.
Aug 15
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Jaison Thomas
1
This Dating App Used Just One Content Idea to Go Viral
One of the biggest challenges for entrepreneurs is consistently creating fresh content that drives real engagement—and ultimately, customers.
Aug 7
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Jaison Thomas
1
The Casual Cup of Chai That Broke the Internet
Here’s a lesson in seizing the moment from Amala Chai, the homegrown tea brand that found itself serving cups to PM Narendra Modi and UK PM Keir Starmer…
Jul 30
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Jaison Thomas
1
Why Everyone’s Sharing the Mango Ad That Comes to Life
I didn’t catch this in my own newspaper—someone shared it online—but Swiggy Instamart just pulled off one of the coolest print stunts I’ve ever seen.
Jul 21
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Jaison Thomas
The Genius Billboard That Got Brands Lining Up to Advertise
When you’re an outdoor advertising company struggling to fill your own billboards, you’ve got two choices: slash prices or grab attention in an…
Jul 14
•
Jaison Thomas
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