外贸入门：进口清关基础知识与SEM推广策略
进口清关基础概念 | Basic Concepts of Import Customs Clearance
在对外贸易中，出口报关和进口清关是最常听到的两个专业术语。对于外贸新手来说，了解进口清关的基本流程至关重要。
In foreign trade, export declaration and import customs clearance are the two most frequently heard professional terms. For beginners in foreign trade, understanding the basic process of import customs clearance is crucial.
最简单的进口清关方式：国外客户通过国际邮局将包裹寄往国内，当客户无法提供完整包裹内容信息时，需要国内企业协助提供相关资料完成清关。
The simplest way for import clearance: Foreign clients send packages to China via international post. When clients cannot provide complete package content information, domestic enterprises need to assist in providing relevant documents to complete customs clearance.
进口商品定义：指从国外转移到我国境内的商品。根据税法规定，所有进入我国海关辖区的货物都应在报关时缴纳进口环节增值税。
Definition of imported goods: Refers to goods transferred from foreign countries to China. According to tax laws, all goods entering China's customs territory should pay import VAT when declaring.
报关人定义：指向海关申报、办理各项海关手续并履行规定义务，进入或离开一国海关关区的法人或自然人。
Definition of declarant: Refers to legal or natural persons who declare to customs, complete various customs procedures and fulfill obligations when entering or leaving a country's customs territory.
大宗货物清关流程：换单(D/O单)→海关电子申报→报检→报关→缴税→查验→放行。
Bulk cargo clearance process: Bill exchange (D/O)→Electronic customs declaration→Inspection→Customs declaration→Tax payment→Inspection→Release.
两种主要通关方式：
Two main clearance methods:
1. 普通贸易报关
1. General trade declaration
优点：可进口大量商品，享受抵税、退税政策
Advantages: Can import large quantities of goods, enjoy tax credit and refund policies
缺点：流程复杂耗时，需准备完整单证
Disadvantages: Complex and time-consuming process, requires complete documents
2. 快递报关
2. Express clearance
优点：时效快(24小时内)，手续简单
Advantages: Fast (within 24 hours), simple procedures
缺点：仅适用于样品等少量进口
Disadvantages: Only suitable for small quantities like samples
SEM推广策略 | SEM Promotion Strategies
对于外贸企业来说，谷歌推广竞价是最有效的SEM推广方式之一。通过精准的关键词定位和广告投放，可以有效触达全球潜在客户。
For foreign trade enterprises, Google Ads is one of the most effective SEM promotion methods. Through precise keyword targeting and ad placement, it can effectively reach global potential customers.
