外贸独立站常见问题解答：新手必读指南

外贸独立站常见问题解答：新手必读指南

FAQ About Foreign Trade Independent Websites: A Must-Read Guide for Beginners

为什么要做独立站？

Why Build an Independent Website?

独立站之所以如此火热，第一个是因为能够进行资源积累，独立站能够获得比在平台更多的用户数据，这些用户数据是独立站提高复购率的基础。其次独立站的竞争强度也相对较小，因为不会像平台一样，聚集大量同类产品的卖家。

The popularity of independent websites stems firstly from their ability to accumulate resources. They capture more user data than platforms, which forms the foundation for improving repurchase rates. Secondly, competition intensity is relatively lower as independent sites don't gather numerous sellers of similar products like platforms do.

做外贸独立站要注册公司吗？

Do I Need to Register a Company?

不一定，这个主要看卖家个人意愿，不注册公司，以个人的身份运营独立站也是完全没有任何问题的。虽然卖家不需要注册公司，但营业执照还是需要的。因为卖家在注册PayPal账号时，需要提供营业执照。

Not necessarily. It depends on the seller's preference. Operating as an individual is completely acceptable. However, a business license is still required when registering a PayPal account.

必须要单建一个英文网站吗？

Is a Separate English Website Necessary?

其实是很有必要的，因为中文网站不管是网站结构，还是网站布局，都是按照国内的习惯搭建的。如果卖家仅仅只是将网站翻译过去，一方面是不符合海外消费者的习惯，另外一方面也不符合搜索引擎的收录规则。

Absolutely necessary. Chinese websites are structured according to domestic habits. Simply translating the content won't meet overseas consumers' preferences or search engine indexing rules.

需要准备哪些建站资料？

What Materials Are Needed?

如果卖家是自己搭建网站，就需要自行去购买域名、服务器。如果卖家是找建站公司，则只需要准备网站的内容素材，即产品图片、产品文案、品牌故事等文字和图片资料。

For self-building: purchase domain and server. For website builders: prepare content materials including product images, descriptions, and brand stories.

外贸独立建站需要海外服务器吗？

Are Overseas Servers Required?

海外服务器最大的作用，就是保证网站的打开速度，网站打开速度过慢，消费者大概率是不会一直等待的。所以卖家尽量都选择海外服务器，最好是距离目标市场较近的。

Overseas servers ensure faster loading speeds. Slow-loading sites deter customers. Choose servers closest to your target market for optimal performance.

谷歌推广对外贸独立站的重要性

The Importance of Google Ads for Foreign Trade Websites

对于外贸企业来说，谷歌推广是获取国际流量的重要渠道。通过精准的关键词投放和优化，可以显著提升网站在目标市场的曝光率。Ueeshop独立站特别针对谷歌结构优化，帮助卖家更容易获得良好的搜索排名。

For foreign trade businesses, Google Ads are crucial for international traffic. Precise keyword targeting and optimization can dramatically increase market exposure. Ueeshop websites are specially optimized for Google's structure, helping sellers achieve better rankings.