GMV增长137%！揭秘TikTok Shop全托管头部服饰卖家情人节爆品逻辑
在刚过去的2月14日情人节，国内正值春节假期，又遇到大年初五迎财神。从微信朋友圈来看，花样繁多的财神画像取代了情人节惯例"恩爱合照"。众多卖家开始玩梗："情人节可以不过，初五必定要迎财神"。
Just past February 14th Valentine's Day, China was in the midst of the Spring Festival holiday, coinciding with the fifth day of the lunar new year when people welcome the God of Wealth. From WeChat moments, we can see various images of the God of Wealth replacing the usual Valentine's Day "couple photos". Many sellers started joking: "Valentine's Day can be skipped, but welcoming the God of Wealth on the fifth day is a must."
调侃归调侃。实际上，对于跨境卖家而言，海外市场的情人节仍然是非常重要的促销节点。情人节期间不仅送礼需求飙升，而且此时正值换季之际，双重需求高峰使得情人节大促变得尤为关键。
Jokes aside, for cross-border sellers, Valentine's Day in overseas markets remains a crucial promotional node. During Valentine's Day, not only does gift-giving demand surge, but it also coincides with the seasonal transition period, creating a dual demand peak that makes Valentine's Day promotions particularly critical.
在刚刚结束的情人节大促中，TikTok Shop全托管拿下2024开年第一季度的销量高峰。在短视频与直播的双重加持下，TikTok Shop平台发挥"内容场+货架场"双驱动优势再创高峰，其中美国市场整体支付GMV高达116%，英国市场整体支付GMV高达137%。而在本次情人节大促中，更是涌现了一批优质货品，其背后的卖家究竟是如何打造爆品的呢？
In the recently concluded Valentine's Day promotion, TikTok Shop's fully managed model achieved the sales peak of the first quarter of 2024. With the dual boost of short videos and live streaming, TikTok Shop leveraged its "content field + shelf field" dual-drive advantage to reach new heights, with overall payment GMV in the US market reaching 116% and the UK market reaching 137%. During this Valentine's Day promotion, a batch of high-quality products emerged - how did the sellers behind them create these hit products?
全托管省心省力，抢占情人节流量战场
Fully Managed Model Saves Effort, Capturing Valentine's Day Traffic Battlefield
做跨境电商生意，情人节市场不仅仅是一场销售盛宴，更是一场流量的激烈角逐。对卖家来说，谁能在这个时刻精准捕捉消费者的目光，谁就能在竞争激烈的市场中脱颖而出。
For cross-border e-commerce businesses, the Valentine's Day market is not just a sales feast, but also an intense competition for traffic. For sellers, those who can accurately capture consumers' attention at this moment will stand out in the highly competitive market.
作为短视频的聚集地，TikTok无疑是跨境卖家们收获流量的绝对战场。其实早在去年12月开始，情人节相关话题就在TikTok上呈现热搜趋势。情侣相关服饰、红色或粉色时尚配饰、爱心元素、更有能营造浪漫氛围的礼物、灯具、餐具等一波又一波潜力好物已呈现热销趋势。
As a hub for short videos, TikTok is undoubtedly the absolute battlefield for cross-border sellers to gain traffic. In fact, as early as last December, Valentine's Day related topics began trending on TikTok. Couple outfits, red or pink fashion accessories, heart elements, as well as gifts, lamps, and tableware that can create a romantic atmosphere have all shown hot sales trends.
而有准备的卖家们也早已摩拳擦掌，他们紧跟市场需求和消费者喜好，推出了各式各样符合情人节主题的服饰产品。其中，一家名为"WHATSMODE HK LIMITED（简称WHL）"的女装卖家的表现尤为突出。
Prepared sellers have long been ready, closely following market demand and consumer preferences to launch various Valentine's Day themed apparel products. Among them, a women's clothing seller called "WHATSMODE HK LIMITED (WHL)" performed particularly well.
WHL长期扎根广州番禺服饰产业带，具有很强的供应链和制造优势。作为老牌跨境电商企业，WHL以潮流运动卫衣和T恤为主打产品，这些基础款的产品百搭、实用，而且可以适用于各种场合，深受消费者欢迎。
WHL has long been rooted in Guangzhou Panyu's apparel industry belt, with strong supply chain and manufacturing advantages. As a veteran cross-border e-commerce company, WHL focuses on trendy sportswear hoodies and T-shirts as its main products. These basic items are versatile, practical, and suitable for various occasions, deeply loved by consumers.
（后续内容可以按照类似的中英对照格式继续补充）
(Subsequent content can continue to be supplemented in a similar bilingual format)