亚马逊突发取消品牌授权！中国卖家集体维权，SEO推广方案何去何从？
最新突发：11月18日，亚马逊突然通知第三方卖家将终止"授权品牌项目"，导致大批中国卖家面临库存积压和销售中断危机。这一决定直接影响所有正在销售及开发中的授权品牌产品。
Breaking News: On November 18th, Amazon suddenly notified third-party sellers of the termination of its "Brand Authorization Program", leaving numerous Chinese sellers facing inventory backlog and sales disruption crises. This decision directly impacts all authorized brand products currently being sold or in development.
关键时间节点：
- 2022年12月1日：FBA停止接收新货件
- 2023年3月31日：最终销售截止日期
Critical Timeline:
- December 1, 2022: FBA stops accepting new shipments
- March 31, 2023: Final sales deadline
受影响卖家表示，亚马逊此次决定完全单方面且未给予足够缓冲时间。许多工厂型卖家已提前生产大量亚马逊品牌货物，现在面临巨大损失。
Affected sellers claim Amazon's decision was completely unilateral without providing sufficient transition time. Many factory-type sellers have already produced large quantities of Amazon-branded goods in advance and now face significant losses.
卖家维权诉求清单 | Sellers' Demands List
- 退还VINE注册费用 | Refund all VINE registration fees
- 延长销售期至2023年底 | Extend sales period until end of 2023
- 开放广告权限并取消佣金 | Grant advertising permissions and waive commissions
- 允许自有品牌备案 | Allow registration of sellers' own brands
- 赔偿各项损失 | Compensate for all losses
- 提供项目结束前支持 | Provide support until program termination
SEO专家分析：此次事件再次凸显自有品牌建设和多渠道SEO推广的重要性。建议卖家：
SEO Expert Analysis: This incident highlights the importance of building proprietary brands and multi-channel SEO promotion. Recommended strategies:
- 加速独立站建设 | Accelerate independent website development
- 优化Google SEO策略 | Optimize Google SEO strategies
- 布局社交媒体营销 | Expand social media marketing
- 建立邮件营销系统 | Establish email marketing systems
截至发稿，部分卖家反馈招商经理表示可能延长销售时间，但官方尚未发布正式公告。雨果跨境将持续关注事件进展。
As of publication, some sellers reported account managers suggesting possible extensions, but no official announcement yet. Cross-border platform will continue monitoring developments.
SEO关键提示：跨境电商卖家应建立品牌资产保护意识，通过专业SEO方案提升独立站流量，降低平台政策变动风险。
SEO Key Tip: Cross-border sellers should develop brand asset protection awareness, using professional SEO solutions to increase independent site traffic and reduce platform policy risks.
