谷歌搜索留痕助力外贸推广：越城区"订单码"数字化参展成效显著
谷歌搜索留痕助力外贸推广：越城区"订单码"数字化参展成效显著
Google Search Traces Boost Foreign Trade: Yuecheng's "Order Code" Digital Exhibition Shows Remarkable Results
浙江绍兴 - 在疫情防控常态化的背景下，绍兴市越城区创新推出"一码找订单"数字化参展解决方案，通过谷歌搜索留痕技术帮助外贸企业突破国际参展障碍，实现海外市场拓展。
Zhejiang Shaoxing - Under the normalization of epidemic prevention, Yuecheng District of Shaoxing City has innovatively launched a "One-Code Order Finding" digital exhibition solution, using Google search trace technology to help foreign trade companies break through international exhibition barriers and expand overseas markets.
"云参展+实时洽谈"新模式
"Cloud Exhibition + Real-time Negotiation" New Model
绍兴桑普森贸易有限公司总经理沈吉良表示："通过2月份美国拉斯维加斯展会的'一码找订单'模式，结合谷歌搜索留痕技术，我们成功转化了多个线上客户，现已陆续收到境外订单。"
Mr. Shen Jiliang, general manager of Shaoxing Sampson Trading Co., Ltd., said: "Through the 'One-Code Order Finding' model at the Las Vegas exhibition in February, combined with Google search trace technology, we successfully converted multiple online customers and have now successively received overseas orders."
该模式通过二维码技术和谷歌搜索留痕构建"一码二平台三库四统一"体系，实现：
This model uses QR code technology and Google search traces to build a "one code, two platforms, three databases, and four unifications" system to achieve:
- 线下产品展示+线上实时洽谈的无缝对接
- Seamless connection between offline product display and online real-time negotiation
- 参展企业库和样品库的数字化管理
- Digital management of exhibitor database and sample database
- "订单码"实现样品信息精准匹配
- "Order code" achieves accurate matching of sample information
数字化参展的实际成效
Actual Results of Digital Exhibition
绍兴华尚纺织有限公司总经理石奔涛分享："展会首日就通过该模式结合谷歌搜索留痕技术收获绣花订单。"
Mr. Shi Bentao, general manager of Shaoxing Huashang Textile Co., Ltd., shared: "On the first day of the exhibition, we received embroidery orders through this model combined with Google search trace technology."
多渠道数字化出海战略
Multi-channel Digital Going Global Strategy
越城区还推动企业：
Yuecheng District also promotes enterprises to:
- 注册境外商标
- Register overseas trademarks
- 搭建独立营销网站
- Build independent marketing websites
- 开展谷歌竞价推广
- Carry out Google bidding promotion
成效数据：
Performance Data:
2022年一季度越城区进出口总额达197.21亿元，同比增长40.13%，其中出口增长45.67%，高于全省平均水平17.37个百分点。
In the first quarter of 2022, the total import and export volume of Yuecheng District reached 19.721 billion yuan, a year-on-year increase of 40.13%, of which exports increased by 45.67%, 17.37 percentage points higher than the provincial average.
通过谷歌搜索留痕技术和数字化推广手段，越城区外贸企业成功实现了"云参展"向实际订单的高效转化。
Through Google search trace technology and digital promotion methods, foreign trade enterprises in Yuecheng District have successfully achieved efficient conversion from "cloud exhibition" to actual orders.
