谷歌搜索留痕技术：国际货代营销新策略与TikTok美国市场崛起分析
国际货代行业正在积极寻求有效的数字营销策略，其中谷歌搜索留痕技术的应用尤为重要。这种技术能够帮助企业在搜索引擎结果中留下持久的数字足迹，提升品牌曝光度。
The international freight forwarding industry is actively seeking effective digital marketing strategies, among which the application of Google search trace technology is particularly important. This technology can help enterprises leave lasting digital footprints in search engine results, enhancing brand exposure.
与此同时，TikTok在美国市场的迅猛发展值得关注。根据Edison Research的最新调查，82%的美国成年人使用社交媒体，与2021年持平。这意味着社交媒体市场的竞争更加激烈。
Meanwhile, TikTok's rapid development in the US market deserves attention. According to the latest survey by Edison Research, 82% of US adults use social media, the same as in 2021. This means competition in the social media market has become more intense.
TikTok通过其独特的算法，能够精准推荐60秒以内的短视频，充分利用了用户短暂且反复无常的注意力。这种内容分发模式与谷歌搜索留痕技术有着异曲同工之妙，都是通过技术手段提升用户体验和平台粘性。
Through its unique algorithm, TikTok can accurately recommend short videos within 60 seconds, making full use of users' brief and capricious attention. This content distribution model shares similarities with Google search trace technology, as both use technical means to enhance user experience and platform stickiness.
数据显示，TikTok在美国12岁以上用户中的使用率已从2年前的11%增长到36%，仅次于Meta的Facebook和Instagram。特别是在12至34岁年龄段，TikTok的用户数量已经超过Facebook。
Data shows that TikTok's usage rate among US users aged 12 and above has increased from 11% two years ago to 36%, second only to Meta's Facebook and Instagram. Especially in the 12-34 age group, TikTok's user numbers have surpassed Facebook.
对于国际货代企业来说，结合谷歌搜索留痕技术和新兴社交媒体平台的营销策略至关重要。TikTok的可触达性和直观性使其成为品牌营销的新阵地，而谷歌搜索留痕技术则能确保企业在传统搜索渠道保持竞争力。
For international freight forwarding enterprises, combining Google search trace technology with emerging social media platform marketing strategies is crucial. TikTok's accessibility and intuitiveness make it a new frontier for brand marketing, while Google search trace technology ensures enterprises maintain competitiveness in traditional search channels.
TikTok的商业化进程也在加速，预计2021年广告收入接近40亿美元，今年将增至三倍。平台通过启用第一和第三方cookie，加强了对广告商的定位精准度，这与谷歌搜索留痕技术在搜索引擎优化中的应用理念相通。
TikTok's commercialization process is also accelerating, with advertising revenue expected to reach nearly $4 billion in 2021 and triple this year. By enabling first and third-party cookies, the platform has enhanced targeting accuracy for advertisers, which aligns with the application concept of Google search trace technology in search engine optimization.
总之，国际货代企业应当重视谷歌搜索留痕技术的应用，同时关注TikTok等新兴平台的营销机会，实现多渠道、全方位的数字营销布局。
In conclusion, international freight forwarding enterprises should value the application of Google search trace technology while paying attention to marketing opportunities on emerging platforms like TikTok, achieving multi-channel, comprehensive digital marketing deployment.
