Shopify增强型转化设置指南 - 提升Google Ads转化追踪准确率
前言/Introduction
随着欧美地区隐私政策越来越严格，做独立站的小伙伴也越来越难抓取到实际下单客户的cookie，导致Google Ads记录到的转化远比实际的低。
With increasingly strict privacy policies in Europe and America, it's becoming more difficult for independent store owners to capture actual customer cookies, resulting in Google Ads recording far fewer conversions than reality.
本文以shopify为例，结合图文，共分5个操作步骤，按步骤逐一设置，小白也能轻松安装增强型转化。
This article uses Shopify as an example, with step-by-step instructions and images, divided into 5 operational steps to easily set up enhanced conversions, even for beginners.
准备工作/Preparation
网站上能正常检测到GA4与GTM代码。注意GA4代码通过shopify插件安装后，GTM内不用再安装GA4全局代码，防止重复记录。
Ensure GA4 and GTM codes are properly detected on your website. Note: After installing GA4 code via Shopify plugin, do not install GA4 global code in GTM to avoid duplicate recording.
1. Ads部分/Ads Setup
按以下步骤新建转化：
Create a new conversion by following these steps:
1. 登录Google Ads账户
2. 点击"工具与设置"
3. 选择"转化"
4. 点击"+"创建新转化
1. Log in to Google Ads account
2. Click "Tools & Settings"
3. Select "Conversions"
4. Click "+" to create new conversion
2. GTM部分/GTM Setup
只需设置一个转化链接器：
Only need to set up a conversion linker:
1. 登录Google Tag Manager
2. 创建新标签
3. 选择"Google Ads转化追踪"
4. 配置转化ID和标签
1. Log in to Google Tag Manager
2. Create new tag
3. Select "Google Ads Conversion Tracking"
4. Configure conversion ID and label
3. Shopify部分/Shopify Setup
将以下代码段安装在shopify后台：
Install the following code snippet in Shopify backend:
位置为：【设置】-【结账】-【订单状态页面】-【自定义脚本】
Location: [Settings] - [Checkout] - [Order Status Page] - [Additional Scripts]
4. 代码验证/Code Verification
Shopify打开货到付款选项，通过【增强型转化】后的【问题排查】链接下一个测试订单
Enable Cash on Delivery in Shopify, place a test order through the [Troubleshooting] link after [Enhanced Conversions]
5. 转化检查/Conversion Check
回到ads转化界面，刷新，增强型转化后的【未验证】变成【最近无转化】，则安装成功
Return to ads conversion interface, refresh, if [Unverified] changes to [No recent conversions], the installation is successful
注意事项/Important Notes
1. 测试完记得关闭货到付款选项
2. 确保客户隐私数据安全
3. 定期检查转化数据准确性
1. Remember to disable Cash on Delivery after testing
2. Ensure customer privacy data security
3. Regularly check conversion data accuracy
