为什么谷歌相机不推广一般贸易？外贸企业如何选择营销模式？
如果我问你做外贸最核心的根本原因是什么，你会怎么回答？是选品、推广渠道、货源还是其他的？总结这些年的经验，越来越觉得做生意最核心的并不是能不能拿到流量这些，而是最基础的商业模式的选择和定位。
If I ask you what is the most fundamental reason for doing foreign trade, how would you answer? Is it product selection, promotion channels, supply sources, or something else? Based on years of experience, I increasingly believe that the core of business is not about obtaining traffic, but about the most basic choice and positioning of business models.
B2C模式的外贸 | B2C Model in Foreign Trade
B2C挺好理解的，就是企业直接把东西卖给消费者。比如亚马逊，比如ebay，比如国内的淘宝，京东，都是。相对来说，B2C模式是上手比较快的，这种模式更加考验企业对平台运营的能力。
The B2C model is easy to understand—it's when businesses sell products directly to consumers. Examples include Amazon, eBay, and domestic platforms like Taobao and JD.com. Comparatively, the B2C model is relatively quick to start, but it tests a company's ability to operate on platforms.
B2B模式的外贸 | B2B Model in Foreign Trade
这是很多外贸企业的模式，不直接面对最终消费者，而是把产品卖给另一个企业。单纯就外贸来说，B2B模式对语言的要求可能会更高一些。而且这种模式是属于慢热型的，因为你开发客户、洽谈、产品细节确认等等，都需要大量的时间去跟单。
This is the model for many foreign trade enterprises—they don't sell directly to end consumers but to other businesses. For foreign trade specifically, the B2B model may require stronger language skills. Additionally, this model is slow to take off because developing clients, negotiations, and product details all require significant follow-up time.
外贸企业需要提升哪些技能？ | What Skills Should Foreign Trade Enterprises Improve?
1. 语言沟通能力 | Language and Communication Skills
这里面包含了两个方面，一个是外语能力，一个是外语的运用能力。虽然说现在做外贸不是强制一定会外语，但是如果是做B2B领域的话，外语好一些确实是很大的优势。
2. 对新事物的好奇心 | Curiosity About New Things
现在的互联网渠道、玩法，不说三天一变也差不多。就比如我们开始入行的时候接触的还是很传统的SEO。现在如果还是拿那一套去给客户做，估计什么效果都没有。
1. Language and Communication Skills
This includes two aspects: foreign language proficiency and the ability to apply it. While foreign language skills aren't mandatory for foreign trade, they are a significant advantage in B2B.
2. Curiosity About New Things
Internet channels and strategies change almost daily. For example, when we first entered the industry, traditional SEO was the norm. Using those old methods today would likely yield no results.
