一文讲清楚SEO和SEM的区别及如何最大化网站收益
大家好，我是安迪，今天用3000字分析清楚，付费营销和SEO营销的方方面面，以及如何用他们组合出击来迅速霸占市场，获取最大询盘流量。
Hello everyone, I'm Andy. Today I'll analyze in detail the differences between paid marketing and SEO marketing, and how to combine them to dominate the market quickly and maximize inquiry traffic.
在我的研究数据里面，大多数的企业将营销归为一个部门，有时候叫市场部，也有专业叫营销部。但是英文营销分为两大类：付费流量和自然流量。
According to my research data, most companies categorize marketing under one department, sometimes called the marketing department. However, in English, marketing is divided into two main categories: paid traffic and organic traffic.
基础知识 Basic Knowledge
自然流量营销 Organic Marketing
自然流量营销指的是在不使用付费广告的条件下，给网站带来更多流量的营销方式。
Organic marketing refers to marketing methods that bring more traffic to a website without using paid advertising.
付费流量营销 Paid Marketing
这个就太好理解了，大家每天点击看到的广告、视频插播广告等等，不一而足。
This is easy to understand - the ads you click on daily, video ads, etc., are all examples.
自然流量营销系统性分析 Systematic Analysis of Organic Marketing
自然流量营销，以 Google SEO 为代表，最适合用于如下场景：
Organic marketing, represented by Google SEO, is most suitable for the following scenarios:
- 品牌长期塑造 Long-term brand building
- 企业于用户的真实互动 Genuine interaction between businesses and users
付费流量营销系统化分析 Systematic Analysis of Paid Marketing
如果说SEO流量的关键词是：免费流量、真实流量、基于用户价值的长尾词流量。
If the keywords for SEO traffic are: free traffic, genuine traffic, long-tail keyword traffic based on user value.
那么，付费流量的关键词就是：付费流量、买买买的霸王流量、基于企业网站快速验证的任意关键词流量。
Then the keywords for paid traffic are: paid traffic, aggressive buying traffic, any keyword traffic for quick website validation.
优缺点比较 Advantages and Disadvantages
自然流量营销的三大优点：
Three major advantages of organic marketing:
- 可以在客户聚集的地方精准提升品牌知名度 Can precisely enhance brand awareness where customers gather
- 可以提升谷歌的自然排名 Can improve Google's organic ranking
- 强化现有客户的客户忠诚度 Strengthens customer loyalty
付费流量营销的三大优点：
Three major advantages of paid marketing:
- 可以快速吸引新的流量和用户 Can quickly attract new traffic and users
- 可以快速产生潜在用户 Can quickly generate potential customers
- 效果最快 Fastest results
结论 Conclusion
自然营销和付费营销，哪个更好？关键在于，这两者都是游戏规则内的合法营销策略。对于我来说，组合在一起，通常是最佳的企业外贸网站选择。
Which is better between organic and paid marketing? The key is that both are legitimate marketing strategies within the rules. For me, combining them is usually the best choice for foreign trade websites.
