外贸公司如何选择跨境B2C平台？自建站是否更优？
跨境B2C平台概述 | Overview of Cross-border B2C Platforms
跨境B2C是面向海外终端消费者的电商模式。虽然B2B目前在跨境电商中仍占主导地位，但跨境B2C的增长速度惊人。随着海外线上消费者持续增长，跨境B2C市场规模正在快速扩大。
Cross-border B2C is an e-commerce model targeting overseas end consumers. Although B2B still dominates cross-border e-commerce, the growth rate of cross-border B2C is astonishing. With the continuous growth of overseas online consumers, the cross-border B2C market is expanding rapidly.
主流跨境B2C平台 | Main Cross-border B2C Platforms
1. 亚马逊(Amazon)
亚马逊是全球最知名的电商平台，拥有17个站点和3亿日活跃用户。其完善的物流和支付体系使其成为跨境卖家的首选。
Amazon is the world's most famous e-commerce platform with 17 sites and 300 million daily active users. Its complete logistics and payment systems make it the first choice for cross-border sellers.
2. Shopee(虾皮)
专注于东南亚市场，入驻费用低且操作简单，主要吸引中低端消费者。
Focusing on Southeast Asian market with low entry fees and simple operation, mainly attracting mid-to-low-end consumers.
3. 速卖通(AliExpress)
阿里巴巴旗下平台，覆盖220+国家，佣金比例较低，操作界面符合中国卖家习惯。
Alibaba's platform covering 220+ countries with low commission rates and operation interface suitable for Chinese sellers.
4. Lazada
东南亚B2C平台，同时兼顾中高低端市场，产品定价高于Shopee。
Southeast Asian B2C platform covering mid-to-high-end markets with higher product pricing than Shopee.
5. Wish
美国人气平台，中国商品占比较高，目前已暂停开放注册。
Popular US platform with high proportion of Chinese goods, currently suspending new registrations.
6. eBay
面向欧美市场，对卖家信誉和产品质量要求较高，适合经验丰富的卖家。
Targeting European and American markets with high requirements on seller reputation and product quality, suitable for experienced sellers.
外贸自建站的优势 | Advantages of Self-built Websites
相比平台，外贸自建站具有以下优势：
Compared with platforms, self-built websites have the following advantages:
- 避免平台低价竞争，利润空间更大
- Avoid platform price wars with higher profit margins
- 完全掌握用户数据，便于二次营销
- Full control of user data for remarketing
- 更自由的定价策略和品牌塑造
- More flexible pricing strategies and brand building
专业建议 | Professional Advice
我们提供从建站到运营的一站式服务，包括：
We provide one-stop services from website building to operation, including:
- 快速搭建品牌独立站
- Quick brand website setup
- 3年以上经验的独立站顾问咨询
- Consulting from independent website consultants with 3+ years experience
- 推广、支付、物流等专业建议
- Professional advice on promotion, payment, logistics, etc.
- 纸质版与电子版独立站运营手册
- Paper and electronic versions of independent website operation manuals