中山外贸SEO推广与邯郸谷歌顾问：跨境商家TK矩阵运营全攻略

中山外贸SEO推广与邯郸谷歌顾问：跨境商家TK矩阵运营全攻略

Zhongshan Foreign Trade SEO Promotion & Handan Google Consultant: Complete Guide to Cross-border TK Matrix Operations

大家好，我是雅柚。专注于 TikTok 玩法的跨境电商自媒体人，关注我，每天都有干货资讯。

Hello everyone, I'm Yayou. A cross-border e-commerce content creator specializing in TikTok strategies. Follow me for daily practical insights.

跨境商家为何要布局TK？（矩阵运营）

Why Should Cross-border Businesses Deploy TK? (Matrix Operations)

跨境商家若想在跨境电商领域有所作为，就绝不能错过 TK 平台！ TK 平台无疑是跨境电商的新机遇，必须抓住时机，提前布局！种一棵树，最好的时间是十年前，其次是现在。

If cross-border businesses want to succeed in e-commerce, they must not miss the TK platform! TK is undoubtedly a new opportunity in cross-border e-commerce. Seize the moment and deploy early! The best time to plant a tree was 10 years ago, the second best time is now.

一、跨境商家布局TK的原因

1. Reasons for Cross-border Businesses to Deploy TK

（一）TK流量大

1.1 Massive TK Traffic

尽管目前已有部分跨境商家发现了TK跨境电商的蓝海市场，但由于TK流量巨大，机会众多，即便我们现在才开始做TK，只要用心去做，仍能分得这片蓝海市场的红利。

Although some cross-border businesses have discovered the blue ocean market of TK e-commerce, due to its massive traffic and abundant opportunities, even if we start now, we can still share the dividends of this blue ocean market with dedication.

（二）普通人也能抓住的流量红利

1.2 Traffic Dividends Accessible to Ordinary People

我们的一位学员，其发布的一个普通楼顶晾衣服的视频获得了百万播放量。这种起号神话在某音上可能已经很难再现，但在国际版TK上却是完全可能的。

One of our students gained millions of views with a simple video of drying clothes on the rooftop. Such account growth miracles may be hard to replicate on Douyin, but are entirely possible on the international version of TK.

（三）TK机会多

1.3 Abundant TK Opportunities

目前的TK形势类似于2018年的国内某音，只要花时间观看TK趋势、流行的主题标签，并制作适合这些流行元素的视频，就有机会获得病毒式传播。

The current TK situation is similar to Douyin in China in 2018. By spending time observing TK trends, popular hashtags, and creating videos that fit these elements, there's a chance to achieve viral spread.

（四）TK视频带货的机会

1.4 Opportunities for TK Video Commerce

无线智能充气泵这款产品在亚马逊上的价格为52.99美金，而在1688上仅107元，30天内成交总额达到14+万元。这种产品非常适合通过TK视频带货。

The wireless smart inflator is priced at $52.99 on Amazon but only 107 yuan on 1688, with total sales exceeding 140,000 yuan in 30 days. This product is perfect for TK video commerce.

（五）TK做直播带货的机会

1.5 Opportunities for TK Live Commerce

国外直播的发展非常缓慢，目前整个直播带货的生态圈都处于测试阶段，先行者可以掌握玩法。下面是一个学员测试直播的场观数据截图：33分钟直播获得4.5万场观。

Overseas live streaming development is very slow. Currently, the entire live commerce ecosystem is in the testing phase, allowing pioneers to master the gameplay. Below is a screenshot of a student's live test data: 45,000 views in 33 minutes.

二、如何布局TK矩阵运营？

2. How to Deploy TK Matrix Operations?

1. 多账号矩阵运营

2.1 Multi-account Matrix Operations

通过建立多个账号形成矩阵，可以最大化流量获取。我们的学员中，做得好的账号粉丝数在10万到30万之间，都是在短短2-3个月内取得的成绩。

By establishing multiple accounts to form a matrix, traffic acquisition can be maximized. Among our students, successful accounts have 100,000 to 300,000 followers, all achieved within just 2-3 months.

2. 内容本地化策略

2.2 Content Localization Strategy

根据不同地区的文化特点和用户偏好，制作本地化内容。TK的算法会优先推荐符合当地用户喜好的内容。

Create localized content based on cultural characteristics and user preferences of different regions. TK's algorithm prioritizes recommending content that matches local users' preferences.

3. 数据驱动优化

2.3 Data-driven Optimization

定期分析账号数据，包括播放量、完播率、互动率等指标，根据数据反馈不断优化内容策略。

Regularly analyze account data, including views, completion rates, engagement rates, and other metrics, and continuously optimize content strategies based on data feedback.

想要了解更多有关TK跨境方面的知识，关注雅柚，下期会给大家带来更多的干货。

Want to learn more about cross-border TK? Follow Yayou, and more practical content will be shared in the next issue.