外贸B2B网站如何设置Facebook转化API - 完整SEO指南
在服装外贸行业，Google优化技术和Facebook广告是获取国际客户的关键渠道。本文将详细介绍外贸B2B网站设置Facebook转化API的完整步骤。
In the apparel export industry, Google optimization techniques and Facebook advertising are key channels for acquiring international clients. This article provides a detailed guide on setting up Facebook Conversion API for B2B export websites.
为什么需要设置转化API？
Why Set Up Conversion API?
在完成Facebook Pixel像素、网域验证、自定义事件和事件配置后，转化API是确保广告数据准确性的最后一步。它能解决浏览器限制导致的数据丢失问题。
After completing Facebook Pixel setup, domain verification, custom events and event configuration, the Conversion API is the final step to ensure advertising data accuracy. It solves data loss issues caused by browser restrictions.
详细设置步骤
Detailed Setup Steps
1. 访问Facebook商务管理平台: https://business.facebook.com/settings
2. 点击"数据源" → "Pixel像素代码"
3. 选择"在事件管理工具中打开"
4. 点击"设置" → "手动设置" → "立即开始"
1. Access Facebook Business Manager: https://business.facebook.com/settings
2. Click "Data Sources" → "Pixel"
3. Select "Open in Events Manager"
4. Click "Settings" → "Manual Setup" → "Get Started"
关键配置注意事项
Key Configuration Notes
事件选择：
- 红色框：必须勾选之前设置的自定义事件
- 黄色框：根据业务需求选择性勾选
- 确保"禁用"选项不被勾选
Event Selection:
- Red box: Must check previously set custom events
- Yellow box: Optional based on business needs
- Ensure "Disable" option is unchecked
完成设置
Finalizing Setup
1. 点击"生成访问口令"并复制
2. 将口令保存在安全文档中
3. 当Pixel中出现"Conversions API System User"即表示设置成功
1. Click "Generate Access Token" and copy
2. Save the token in a secure document
3. When "Conversions API System User" appears in Pixel, setup is successful
SEO提示：完成转化API设置后，您的Facebook广告数据将更加准确，有助于优化广告投放效果和提高ROI。
SEO Tip: After completing Conversion API setup, your Facebook ad data will be more accurate, helping optimize ad performance and improve ROI.
