数字化赋能陶瓷产业出海：黄河流域跨境电商交流会助力企业拓展国际市场
【淄博10月11日电】 2024黄河流域陶瓷产业跨境电商交流会今日在齐盛国际宾馆成功举办，吸引了全市百余家陶瓷企业代表参会。四位跨境电商专家现场分享实战经验，共同探讨陶瓷产业高质量出海之路。
【October 11, Zibo】 The 2024 Yellow River Basin Ceramic Industry Cross-border E-commerce Exchange Conference was successfully held today at Qisheng International Hotel, attracting representatives from over 100 ceramic enterprises. Four cross-border e-commerce experts shared practical experiences and discussed high-quality global expansion strategies for the ceramic industry.
本次活动由淄博翠鸟数社孵化器有限公司主办，该公司是山东翠鸟跨境电子商务有限公司在淄博经开区设立的子公司，专注于为跨境贸易企业提供全周期服务解决方案。公司总经理郑琰表示："专家分享内容涵盖跨境电商核心领域，能有效指导企业利用海外搜索引擎和社交平台进行精准推广。"
The event was organized by Zibo Kingfisher Digital Incubator Co., Ltd., a subsidiary of Shandong Kingfisher Cross-border E-commerce Co., Ltd. The company focuses on providing full-cycle service solutions for cross-border trade enterprises. General Manager Zheng Yan stated: "The experts' sharing covers core areas of cross-border e-commerce, effectively guiding enterprises to utilize overseas search engines and social platforms for precise promotion."
陶瓷出口持续增长，2022-2023年淄博经开区陶瓷行业出口额稳定在近两亿元。山东统一陶瓷科技等企业积极寻求数字化转型，外贸部经理赵静坦言："传统展会模式成本高、客户单一，我们急需通过跨境电商提升品牌国际曝光度。"
Ceramic exports continue to grow, with Zibo Economic Development Zone's ceramic industry maintaining nearly 200 million yuan in export value from 2022 to 2023. Enterprises like Shandong Unity Ceramic Technology are actively seeking digital transformation. Foreign Trade Manager Zhao Jing admitted: "Traditional exhibition models are costly with limited client types. We urgently need to enhance international brand exposure through cross-border e-commerce."
淄博经开区商务局数据显示，今年上半年已走访20余家外贸企业，组织企业参加英国伯明翰国际消费品展等20余场国际展会，新培育5家外贸企业。翠鸟数社跨境电商产业园入驻率达90%，形成产业集聚效应。
Data from Zibo Economic Development Zone Commerce Bureau shows that in the first half of this year, over 20 foreign trade enterprises were visited, participating in 20+ international exhibitions including the UK Birmingham International Consumer Goods Exhibition, with 5 new foreign trade enterprises cultivated. Kingfisher Digital Cross-border E-commerce Industrial Park has achieved 90% occupancy rate, forming industrial clustering effects.
区工委副书记梁金华表示："我们将立足'1+3+N'资源禀赋，加大政策支持力度，推动企业与跨境电商深度融合，以高水平开放促进高质量发展。"
Deputy Secretary Liang Jinhua stated: "We will leverage '1+3+N' resource advantages, strengthen policy support, promote deep integration between enterprises and cross-border e-commerce, and drive high-quality development through high-level opening-up."
专家提示：陶瓷企业开展跨境电商需重点关注SEO优化、社交媒体营销、本地化运营三大核心策略，建议选择专业服务商合作，降低试错成本。
Expert tips: Ceramic enterprises engaging in cross-border e-commerce should focus on three core strategies: SEO optimization, social media marketing, and localized operations. Professional service providers are recommended to reduce trial-and-error costs.
