谷歌推广需要建站吗？揭秘AdWords推广与网站建设的关系
在数字营销领域，Google AdWords（现称Google Ads）是最受欢迎的广告推广平台之一。 许多企业都在思考一个关键问题：进行谷歌推广是否必须建立独立网站？
In the digital marketing field, Google AdWords (now Google Ads) remains one of the most popular advertising platforms. Many businesses ponder a crucial question: Is building a standalone website necessary for Google advertising?
从技术角度而言，进行Google Ads推广并不强制要求拥有独立网站。广告主可以使用：
- 着陆页（Landing Page）
- 社交媒体主页
- 第三方平台店铺
Technically speaking, running Google Ads doesn't mandate having an independent website. Advertisers can utilize:
- Landing Pages
- Social media profiles
- Third-party marketplace stores
然而，拥有专业网站能显著提升广告效果：
- 建立品牌可信度
- 提供完整的用户转化路径
- 便于数据追踪和分析
However, having a professional website can significantly enhance ad performance:
- Builds brand credibility
- Provides complete conversion funnels
- Facilitates data tracking and analysis
关于"让谷歌刷屏的人"，通常指两类专业人士：
Regarding "people who dominate Google search results", they generally fall into two categories:
1. SEO专家：精通搜索引擎优化技术，通过白帽手段提升排名
1. SEO specialists: Experts in search engine optimization techniques who improve rankings through white-hat methods
2. 黑帽SEO：使用违规手段快速获取排名，但风险极高
2. Black-hat SEO practitioners: Use prohibited techniques for quick rankings but face high risks
最后，关于搜索引擎选择的问题，建议企业根据：
- 目标市场定位
- 用户搜索习惯
- 数据安全需求
做出最适合自身业务的选择。
Finally, regarding search engine selection, businesses should consider:
- Target market positioning
- User search behaviors
- Data security requirements
to make the most suitable choice for their operations.
