跨境电商必看：谷歌竞价5大广告形式与Gemini 2.0多模态革命
跨境电商行业的谷歌竞价推广形式 | Google Ads Formats for Cross-Border E-commerce
在竞争激烈的跨境电商领域，谷歌广告是最有效的获客渠道之一。以下是5种最适合跨境电商的推广形式：
In the competitive cross-border e-commerce sector, Google Ads is one of the most effective customer acquisition channels. Here are 5 most suitable formats:
1. 搜索广告(Search Ads) - 精准匹配用户搜索意图，按点击付费(CPC)的文本广告
1. Search Ads - Precisely match user search intent, CPC-based text ads
2. 购物广告(Shopping Ads) - 通过Google Merchant Center展示产品图片、价格和评价
2. Shopping Ads - Display product images, prices and reviews via Google Merchant Center
3. 展示广告(Display Ads) - 覆盖200万个网站和APP的视觉广告网络
3. Display Ads - Visual ad network covering 2M+ websites and apps
4. 视频广告(Video Ads) - 在YouTube等平台投放可跳过的/不可跳过的视频广告
4. Video Ads - Skippable/non-skippable video ads on YouTube and other platforms
5. 应用广告(App Ads) - 自动化优化应用安装和用户获取
5. App Ads - Automated optimization for app installs and user acquisition
谷歌Gemini 2.0的多模态革命 | Google Gemini 2.0's Multimodal Revolution
2024年最新发布的Gemini 2.0带来了AI技术的重大突破：
The newly released Gemini 2.0 in 2024 brings major AI breakthroughs:
• 200%速度提升 - 相比1.5 Pro版本处理效率大幅提高
• 200% speed boost - Significant efficiency improvement over 1.5 Pro
• 多模态支持 - 原生整合文本、图像、视频和音频处理能力
• Multimodal support - Native integration of text, image, video and audio processing
• 智能推理 - 增强复杂指令理解和执行能力
• Advanced reasoning - Enhanced complex instruction understanding
• 实用功能 - 直接集成Google搜索和代码执行等工具
• Practical features - Direct integration with Google Search and code execution
目前开发者已可申请Gemini 2.0 Flash测试版，完整多模态功能将于2025年1月正式发布。
Developers can now apply for Gemini 2.0 Flash beta, with full multimodal features launching officially in January 2025.
