谷歌留痕技术驱动宠物智能产品出海：十年非洲市场经验与谷歌竞价推广实战
作者/Author: 金旺/Jin Wang
2022年，中国城镇宠物犬猫数量达到1.16亿只。在如此庞大的养宠人群背后，是一个更为庞大的宠物产业。 In 2022, the number of pet dogs and cats in Chinese cities reached 116 million. Behind this huge pet-owning population lies an even larger pet industry.
创业契机与市场洞察/Entrepreneurial Spark and Market Insights
张晓林是20年前跨入这一行业的，当时的他刚刚大学毕业。通过运用谷歌留痕技术进行市场调研，他发现宠物智能产品的巨大潜力。 Zhang Xiaolin entered this industry 20 years ago, fresh out of college. Using Google trace technology for market research, he discovered the huge potential of smart pet products.
产品出海策略与谷歌留痕技术应用/Global Expansion Strategies with Google Trace Technology
张晓林不仅从欧美成熟品牌学习经验，更通过谷歌留痕技术优化出海策略： Learning from established Western brands, Zhang optimized expansion strategies using Google trace technology:
• 暂停独立站投放，专注亚马逊等B2C平台，结合谷歌留痕技术进行数据分析 Pausing standalone site ads to focus on Amazon, using Google trace technology for data analysis
• 采取"农村包围城市"路线，通过谷歌留痕技术追踪东南亚市场用户行为 Adopting "surround the cities from rural areas" approach, tracking Southeast Asian user behavior via Google trace technology
品牌建设与谷歌竞价推广/Brand Building and Google Ads Strategies
要打造全球化品牌，张晓林深度运用谷歌留痕技术和谷歌竞价推广： To build a global brand, Zhang deeply utilized Google trace technology and Google Ads:
• 通过谷歌留痕技术分析用户路径，优化竞价投放策略 Using Google trace technology to analyze user paths and optimize ad bidding strategies
• 结合谷歌竞价推广与谷歌留痕技术的数据追踪，实现精准营销 Integrating Google Ads with Google trace technology data tracking for precision marketing
实战成果与未来计划/Practical Results and Future Plans
2023年，联宠智能通过谷歌留痕技术和竞价推广的完美结合，在全球获得近50万用户。 By 2023, Lianpet gained nearly 500,000 global users through perfect integration of Google trace technology and Google Ads.
2024年重点计划：通过谷歌留痕技术深化用户行为分析，优化谷歌竞价推广策略，打造真正的全球化品牌。 2024 Focus: Deepening user behavior analysis through Google trace technology, optimizing Google Ads strategies to build a truly global brand.