Google推广：亚马逊站外引流的最佳选择与3步快速排名策略
随着Q4旺季和第二次Prime Day的临近，Google推广已成为亚马逊卖家突破流量瓶颈的关键解决方案。亚马逊站内流量竞争日趋激烈，站外引流变得尤为重要。
Why choose Google as the first choice?
1. 海量用户基础：谷歌每天处理超过35亿次全球搜索请求，YouTube月活用户超20亿。Even Amazon itself acquires a significant portion of its traffic from Google.
2. 消费者首选渠道：调查显示搜索引擎是消费者发现新产品的第一选择。Search engines remain the top channel for consumers to discover new products.
3. 多样化的广告产品：谷歌提供覆盖完整购物旅程的广告解决方案。Google offers a comprehensive suite of ad products for every stage of the shopping journey.
3步实现Google推广效益最大化：
路径1：Google广告→商品详情页
优势：转化路径短
Advantage: Short conversion path
劣势：数据获取有限
Disadvantage: Limited data acquisition
路径2：Google广告→独立站→商品详情页
优势：提升流量精准度，有利于品牌建设
Advantage: Improves traffic accuracy and benefits brand building
这是Google推广最推荐的长期解决方案
This is the most recommended long-term solution for Google Ads
路径3：Google广告→测评网站→商品详情页
优势：增强信任背书
Advantage: Enhances trust endorsement
劣势：维护成本高
Disadvantage: High maintenance cost
在品牌化趋势下，Google推广结合独立站的路径二最能满足跨境卖家的长期发展需求。Under the branding trend, Path 2 combining Google Ads with independent sites best meets the long-term needs of cross-border sellers.
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