权威宁波SEO推广公司评测及亚马逊站外推广全攻略
一、如何选择宁波SEO推广公司？
How to Choose a Ningbo SEO Promotion Company?
在宁波寻找专业的SEO推广公司时，建议从以下几个维度评估：
When looking for professional SEO promotion companies in Ningbo, we recommend evaluating from the following aspects:
- 查看公司官网的SEO表现（关键词排名、内容质量等）
- Check the company's official website SEO performance (keyword ranking, content quality, etc.)
- 要求查看成功案例和客户评价
- Request to see success cases and customer reviews
- 确认是否提供Google Ads等国际推广服务
- Confirm if they provide international promotion services like Google Ads
- 了解收费模式和效果保障机制
- Understand the pricing model and performance guarantee mechanism
二、亚马逊站外推广全攻略
Complete Amazon Off-site Promotion Guide
1. 搜索引擎推广
1. Search Engine Marketing
Google广告 - 覆盖全球80%互联网用户，支持40多种语言，是企业海外推广的首选平台。
Google Ads - Covering over 80% of global internet users and supporting 40+ languages, it's the preferred platform for international promotion.
Yahoo原生广告 - 将广告植入新闻资讯中，点击率和转化效果优异。
Yahoo Native Ads - Embedding ads in news content with excellent CTR and conversion rates.
Bing广告 - 北美第二大搜索引擎，适合亚马逊北美站卖家。
Bing Ads - The second largest search engine in North America, suitable for Amazon US sellers.
2. Coupon&Deal站推广
2. Coupon & Deal Sites Promotion
主要平台包括：
Main platforms include:
- Slickdeals - 要求Feedback>1000，Review>50
- Slickdeals - Requires Feedback>1000, Review>50
- Kinja deals - 北美第二大折扣站，评分要求≥4.2
- Kinja deals - Second largest deal site in NA, requires rating≥4.2
- Vipon - 收取15%佣金，适合高品质产品
- Vipon - Charges 15% commission, suitable for high-quality products
- Deal New - 适合中小卖家和新手
- Deal New - Suitable for small-medium sellers and beginners
3. 社交媒体营销
3. Social Media Marketing
Facebook广告 - 可按人群画像精准投放，CPO约为产品单价的50%-200%
Facebook Ads - Precise targeting by audience profile, CPO about 50%-200% of product price
Instagram营销 - 以图片和短视频为主，可与Facebook广告同步投放
Instagram Marketing - Focus on images and short videos, can sync with Facebook ads
YouTube推广 - 联系KOL达人制作测评视频或中插广告
YouTube Promotion - Cooperate with KOLs to create review videos or mid-roll ads
4. EDM邮件营销
4. EDM Email Marketing
通过亚马逊Newsletter和自有邮件列表，向潜在客户和现有客户发送促销信息。
Send promotional emails to potential and existing customers through Amazon Newsletter and own email lists.
三、何时适合做站外推广？
3. When to Do Off-site Promotion?
- 新品上架期
- New product launch period
- 站内广告效果不佳时
- When on-site ads underperform
- 销售旺季和大促前期
- Peak sales seasons and pre-promotion periods
- 清理库存时
- Inventory clearance
通过结合站内站外推广策略，可以有效提升产品曝光度和转化率。
Combining on-site and off-site promotion strategies can effectively improve product exposure and conversion rates.
