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如何通过WhatsApp Business提升客户体验？
How to Enhance Customer Experience with WhatsApp Business?
在数字经济中，消费者期望轻松获取信息并交付他们所需的产品和服务，并快速响应他们可能遇到的任何问题。
In the digital economy, consumers expect easy access to information, prompt delivery of products/services, and quick responses to any inquiries.
伴随着移动互联网的快速发展，消费者偏好通过各种移动应用来获取商品信息、进行购买或咨询服务，作为全球用户量最大的通讯工具之一，WhatsApp无疑是品牌进行移动化客户服务的绝佳选择。
With the rapid development of mobile internet, consumers prefer using mobile apps for product information, purchases, and consultations. As one of the world's largest communication tools, WhatsApp is an excellent choice for mobile customer service.
WhatsApp Business的商业价值
Commercial Value of WhatsApp Business
2018年，WhatsApp官方推出了面向企业的WhatsApp Business。这一商用版WhatsApp让全球大量中小企业得以通过它接触和服务客户，仅两年时间商业用户数量就增长了超过500%。
In 2018, WhatsApp officially launched WhatsApp Business for enterprises. This commercial version has enabled millions of SMEs worldwide to reach and serve customers, with business users growing over 500% in just two years.
WhatsApp Business的核心优势
Core Advantages of WhatsApp Business
01 实时通讯，沟通更加高效
01 Real-time Communication for Higher Efficiency
在WhatsApp渗透率高的国家，大批用户已经形成对其形成依赖，因此，作为出海而言，运营好WhatsApp Business帐号，满足消费者在偏好的渠道上建立迅速的双向对话，快速解决用户咨询，是提升客户满意度的必要条件。
In countries with high WhatsApp penetration, users have developed strong dependence on it. For global expansion, properly managing WhatsApp Business accounts to establish quick two-way communication through preferred channels is essential for customer satisfaction.
02 立体式交互，多元化服务
02 Multi-dimensional Interaction & Diverse Services
在WhatsApp中，出海商家不仅可以向客户发送文字信息，还能发送图片、视频、表情符号、PDF等多样化的多媒体内容，实现更为立体的双向沟通。
Businesses can send not only text messages but also images, videos, emojis, PDFs and other multimedia content through WhatsApp, enabling more comprehensive two-way communication.
提升用户体验的五大策略
Five Strategies to Enhance User Experience
1. 发送动态通知 - Send dynamic notifications
2. 发送紧急提醒 - Deliver urgent alerts
3. 个性化营销 - Personalized marketing
4. 获取用户反馈 - Collect user feedback
5. Listing展示能力 - Product listing capabilities
全渠道客服解决方案
Omnichannel Customer Service Solution
现在，出海企业的客服团队只需要登陆ConnectNow，即可实现在一个平台统一管理消费者不同渠道的咨询，客服无需频繁切换不同工具，即可做到统一接受、统一查看、统一回复。
Now, customer service teams can simply log in to ConnectNow to manage inquiries from different channels in one platform, eliminating the need to switch between multiple tools while achieving unified receiving, viewing and responding.
当消费者通过多个渠道向企业发起咨询，这些渠道信息将被ConnectNow统一记录在用户个人档案下，便于客服人员清楚、连贯地了解客户历史对话，并提供无缝的客户服务。
When customers contact through multiple channels, all information will be recorded in their profiles by ConnectNow, enabling customer service to clearly understand conversation history and provide seamless service.
