外贸新手必看：5大高效找订单渠道全解析

外贸新手必看：5大高效找订单渠道全解析

5 Proven Ways for Foreign Trade Beginners to Find Orders

对外贸易是推动经济发展的三驾马车之一。尽管当前面临能源危机、全球通胀等复杂环境，但中国对外贸易稳中提质的发展态势并未改变，预计明年外贸形势将有所好转。

Foreign trade is one of the three key drivers of economic growth. Despite challenges like energy crises and global inflation, China's foreign trade continues to improve in quality while maintaining stability, with better prospects expected next year.

随着疫情防控措施的逐步放开，各方政策纷纷向对外贸易抛出橄榄枝，政府牵头的"订单保卫战"也已取得显著成效。

As pandemic control measures ease, favorable policies are being introduced to support foreign trade, and the government-led "order protection campaign" has achieved remarkable results.

一、展会 | Trade Shows

展会是一种较为传统的获客方式，最早的展会是广交会，此后各个行业都会定期举办展会。

Trade shows are a traditional customer acquisition method, with the Canton Fair being the earliest example, followed by regular industry-specific exhibitions.

优势：参加国内外的展会是最直接、最有效的接单途径，通过面对面的交流快速建立信任关系。

Advantages: Participating in domestic and international trade shows is the most direct and effective way to secure orders, facilitating quick trust-building through face-to-face communication.

二、海关数据 | Customs Data

海关数据是指各国海关在履行进出口贸易统计职能过程中所产生的各种进出口统计数据。

Customs data refers to import/export statistics collected by customs authorities worldwide during trade documentation processes.

价值：包含真实的买方和卖方的海关交易记录，外贸新人必修课。

Value: Contains authentic buyer-seller transaction records, essential knowledge for foreign trade beginners.

三、谷歌地图 | Google Maps

谷歌地图不仅可以用于导航，还能帮助我们开发客户。可以搜索到企业名称、地址、电话、官网等关键信息。

Google Maps isn't just for navigation - it's a powerful client development tool that reveals company names, addresses, phone numbers, websites and other key information.

四、B2B平台 | B2B Platforms

全球知名B2B平台如Alibaba、Global Sources等，为买卖双方提供专业对接服务。

Leading B2B platforms like Alibaba and Global Sources provide professional matchmaking services for buyers and sellers worldwide.

五、社交媒体 | Social Media

在当今的外贸4.0时代，社媒营销获客已经成为一种热门方式。Facebook、LinkedIn等平台月活跃用户超百亿。

In today's Foreign Trade 4.0 era, social media marketing has become a popular customer acquisition method, with platforms like Facebook and LinkedIn boasting over 10 billion monthly active users combined.

专家建议：外贸新手应该多渠道并行，初期可重点投入1-2个最适合自己产品的渠道。

Expert Tip: Beginners should utilize multiple channels simultaneously, initially focusing on 1-2 channels best suited for their products.