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中国跨境电商新势力：镇江"好物出海"的全球化之路
China's Cross-border E-commerce New Force: Zhenjiang's "Goods Going Global" Path
10月27日，"中国雪地靴之乡"丹徒高桥在哈尔滨中央大街举办专场推介活动，标志着镇江跨境电商发展进入新阶段。镇江市首个跨境电商产业联盟——镇江高桥雪地靴跨境电商产业联盟正式成立，整合政府、平台、服务商等六方资源，助力本土产品走向世界。
On October 27, Dantu Gaogiao, known as "China's Snow Boots Hometown", held a special promotion event at Harbin's Central Street, marking a new phase in Zhenjiang's cross-border e-commerce development. The city's first cross-border e-commerce industry alliance - Zhenjiang Gaogiao Snow Boots Cross-border E-commerce Industry Alliance was officially established, integrating resources from six parties including government, platforms and service providers to help local products go global.
产业带优势：特色产品打开全球市场
Industrial Belt Advantage: Specialty Products Open Global Markets
镇江跨境电商发展依托本地特色产业带：
• 丹阳眼镜：全球市场占有率40%
• 高桥雪地靴：年出口额超10亿元
• 五金工具、汽配等产业蓬勃发展
Zhenjiang's cross-border e-commerce development relies on local specialty industrial belts:
• Danyang Glasses: 40% global market share
• Gaogiao Snow Boots: Annual export value exceeds 1 billion yuan
• Hardware tools, auto parts and other industries are booming
数字化转型：传统企业拥抱跨境电商
Digital Transformation: Traditional Enterprises Embrace Cross-border E-commerce
江苏全真光学科技股份有限公司通过跨境电商平台，其光致变色树脂镜片产品远销欧美市场。外贸经理张菁表示："跨境电商帮助我们拓宽了海外客户源，订单量同比增长35%。"
Jiangsu Quanzhen Optical Technology Co., Ltd. sells its photochromic resin lenses to European and American markets through cross-border e-commerce platforms. Foreign trade manager Zhang Jing said: "Cross-border e-commerce has helped us expand our overseas customer base, with order volume increasing by 35% year-on-year."
政策支持：打造跨境电商生态圈
Policy Support: Building Cross-border E-commerce Ecosystem
镇江市推出多项扶持政策：
1. 跨境电商经营贷：解决中小企业融资难题
2. "3150行动方案"：全年举办50场培训活动
3. 数字证书快速办理：通关效率提升40%
Zhenjiang has introduced multiple support policies:
1. Cross-border e-commerce operation loans: Solving financing problems for SMEs
2. "3150 Action Plan": 50 training activities throughout the year
3. Fast processing of digital certificates: Customs clearance efficiency improved by 40%
人才培养：产教融合新模式
Talent Cultivation: New Model of Industry-Education Integration
今年5月，镇江成立跨境电商产教大联盟，通过"政校企协园"五方联动，培养实战型跨境电商人才。镇江高等专科学校财贸学院副院长卢悦表示："我们与企业共建实训基地，学生毕业即可上岗。"
In May this year, Zhenjiang established the Cross-border E-commerce Industry-Education Alliance, cultivating practical cross-border e-commerce talents through the collaboration of "government, schools, enterprises, associations and parks". Lu Yue, vice dean of Zhenjiang College's Finance and Trade School, said: "We build training bases with enterprises, enabling students to start working immediately after graduation."
未来展望：打造跨境电商新高地
Future Outlook: Building a New Highland for Cross-border E-commerce
镇江市商务局数据显示，2023年1-10月跨境电商进出口规模同比增长位居全省第二。未来将重点发展医疗器械、儿童安全座椅等新兴品类，预计2025年跨境电商交易额突破100亿元。
Data from Zhenjiang Commerce Bureau shows that from January to October 2023, the scale of cross-border e-commerce import and export ranked second in the province in year-on-year growth. In the future, the focus will be on developing new categories such as medical devices and child safety seats, with cross-border e-commerce transaction volume expected to exceed 10 billion yuan by 2025.
