如何选择专业的Google Ads推广国家及外贸市场策略
在海外市场开展业务需要具备四个关键条件：
Four essential conditions for doing business overseas:
1. 语言能力 - 必须掌握目标国语言，否则很容易陷入困境。即使是西班牙语国家，各地口音和用法差异也很大。
1. Language Proficiency - Must master the local language, otherwise it's easy to encounter difficulties. Even among Spanish-speaking countries, accents and usage vary greatly.
2. 熟悉投资环境 - 包括移民政策、海关规定、清关渠道等。以服装为例，需要了解关税税率、当地偏好的颜色和尺码配比等细节。
2. Understand Investment Environment - Including immigration policies, customs regulations, clearance channels, etc. For example in apparel trade, need to understand tariff rates, local color preferences and size ratios.
3. 国内工厂支持 - 稳定的供应链是外贸成功的基础。
3. Domestic Factory Support - Stable supply chain is the foundation of successful foreign trade.
4. 充足资金 - 外贸周期长，需要足够资金周转。南美服装关税高达货值的60%，资金压力很大。
4. Sufficient Capital - Long trade cycles require adequate working capital. Apparel tariffs in South America can reach 60% of goods value, creating significant financial pressure.
当前南美市场情况：
Current South American Market Situation:
• 秘鲁政局相对稳定但市场疲软
• Peru has relatively stable politics but weak market
• 委内瑞拉国家破产
• Venezuela national bankruptcy
• 阿根廷货币贬值
• Argentina currency devaluation
• 整个拉丁美洲投资环境不佳
• Poor investment environment across Latin America
外贸建议：
Foreign Trade Recommendations:
• 智利可作为辐射南美的枢纽
• Chile can serve as a hub for South America
• 巴拿马适合辐射中美洲和加勒比地区
• Panama is suitable for Central America and Caribbean
• 需特别注意当地治安问题
• Need to pay special attention to local security issues
