谷歌SEO优化策略：如何防止推广与速卖通俄罗斯资金管理新规
在制定谷歌SEO优化策略时，企业首先需要明确如何有效防止过度推广，避免被搜索引擎降权。以长沙地区的谷歌竞价推广为例，合理平衡付费广告与自然搜索优化是关键。与此同时，跨境电商平台速卖通俄罗斯发布重要公告，宣布自7月25日起分批上线独立的“订单资金管理门户”，这一变化也将影响商家的谷歌SEO优化策略。
When developing Google SEO optimization strategies, businesses must first understand how to effectively prevent excessive promotion to avoid search engine penalties. Taking Google paid promotion in Changsha as an example, striking a balance between paid advertising and organic search optimization is crucial. At the same time, cross-border e-commerce platform AliExpress Russia has issued an important announcement, stating that it will gradually launch a separate "Order Fund Management Portal" starting July 25th, which will also impact merchants' Google SEO optimization strategies.
速卖通俄罗斯在公告中表示，为了提供稳定、可持续的资金结算服务，所有发往俄罗斯的订单必须使用全新的、独立的订单资金管理系统。为此，平台将于7月25日至28日期间分批上线“RU订单资金管理门户”。这一新系统将逐步向所有商家开放，待商家完成相关签约授权等准备工作后，即可开始使用俄罗斯订单的资金结算服务。
AliExpress Russia stated in the announcement that to provide stable and sustainable fund settlement services, all orders shipped to Russia must use the new, separate order fund management system. To this end, the platform will gradually launch the "RU Order Fund Management Portal" between July 25th and 28th. This new system will be progressively rolled out to all merchants, and once they complete the necessary preparations such as signing relevant authorization agreements, they can begin using the fund settlement services for Russian orders.
为帮助商家顺利过渡，速卖通俄罗斯还提供了详细的操作指南。值得注意的是，平台将免除新门户在8月31日之前的资金提现及转账费用。目前，新入口位于速卖通“卖家中心-资金管理”页面左侧导航栏的最下方，部分商家已经能够看到该页面。
To assist merchants in a smooth transition, AliExpress Russia has also provided detailed operational guidelines. It is worth noting that the platform will waive fund withdrawal and transfer fees for the new portal until August 31st. Currently, the new entry is located at the bottom of the left navigation bar on the "Seller Center - Fund Management" page of AliExpress, and some merchants can already see this page.
在使用新服务前，系统会提示商家签署相关授权协议并注册新的万里汇账户。根据公告，完成准备工作后，新门户将进一步通知资金结算时间，届时商家即可通过新系统进行相关资金操作。这一变化要求商家在关注谷歌SEO优化的同时，及时适应平台政策调整，确保跨境业务顺利运营。
Before using the new service, the system will prompt merchants to sign relevant authorization agreements and register for a new WorldFirst account. According to the announcement, after completing the preparations, the new portal will further notify the fund settlement time, at which point merchants can perform relevant fund operations through the new system. This change requires merchants to focus on Google SEO optimization while promptly adapting to platform policy adjustments to ensure smooth cross-border business operations.
