广东外贸SEO推广：为什么谷歌推广不精准？客户开发软件真的有用吗？
外贸客户开发软件到底有没有用？结论是可替代性还是很强
Is foreign trade customer development software really useful? The conclusion is that it's highly replaceable
外贸客户开发软件，到底有没有用？答案是肯定的，有用。起码在获取客户联系方式上，有一定的作用。
Is foreign trade customer development software really useful? The answer is yes, it is useful. At least it plays a certain role in obtaining customer contact information.
市面上的一些知名的主流客户开发软件，用过的朋友都知道，功能就那么几样：客户发掘，海关数据，邮件营销，CRM，客户管理。其他功能也许还有，但是对我们做销售的人来说，用不上。
Those who have used mainstream customer development software on the market know that the functions are limited: customer discovery, customs data, email marketing, CRM, and customer management. There may be other features, but they are not useful for us in sales.
以某满软件来说，可以把阿里巴巴国际站的客户导入系统，也可以看到一些目标客户的动态，比如新增了联系人，新增加了进口数据等等。对于业务员多的公司，一个业务员建立的客户，其他业务员在一定时间内联系不了。但是如果你是个SOHO，就不存在这种问题。
Take a certain software as an example, it can import customers from Alibaba International into the system and track target customers' activities, such as new contacts or import data. For companies with many salespeople, customers created by one salesperson cannot be contacted by others within a certain period. But if you're a SOHO, this isn't an issue.
客户发掘的可替代性
Replaceability of customer discovery
通过toy搜到的结果，我们先选一个邮箱多的公司进去看看。我们可以看到一些邮箱和人名，极个别的还有职位。但是大多数人是没有职位的，甚至没有名字。这些数据其实用免费版的邮件搜索插件都可以实现。
Searching for "toy" as an example, let's look at a company with many emails. We can see some emails and names, with very few including job titles. Most don't have titles or even names. This data can actually be obtained using free email search plugins.
核心问题：这几十个人几十个邮箱，你联系谁？如果你全部联系，群发，那么你的邮件自然就是垃圾邮件，没有效率。
Core problem: With dozens of people and emails, who do you contact? If you email everyone, it becomes spam and is inefficient.
更精准的替代方案
More accurate alternatives
最有用的社媒是Facebook和LinkedIn。在Facebook主页上，你大概率能发即时消息给对方；在领英上，你则可以看到具体人的职位。你会知道，你作为销售，应该去找采购。
The most useful social media are Facebook and LinkedIn. On Facebook, you can likely send instant messages; on LinkedIn, you can see specific job titles. As a salesperson, you'll know to look for procurement staff.
如果找不到Purchasing, Procurement, Buyer等职位，Project Manager或者Product Manager就是非常接近我们的目标联系人。如果都没有，联系他们的高管，股东，President。
If you can't find Purchasing, Procurement, or Buyer positions, Project Manager or Product Manager are close alternatives. If none, contact executives, shareholders, or the President.
结论：某满找不到具体的负责人，只有泛泛的邮箱，不够精准。单纯依靠它来开发客户，就会非常片面。如果单纯地找精准客户，用领英就完全可以替代它，而且比它更精准有效。
Conclusion: The software can't find specific contacts, only general emails, lacking precision. Relying solely on it for customer development is limited. For finding precise customers, LinkedIn can completely replace it and is more accurate.
搜索功能，谷歌可以替代；邮箱搜索，邮箱插件可以；客户管理，Excel表格就够了。它是把其他很多工具集合在一起而已，主要是便利。
Search functions can be replaced by Google; email searches by plugins; customer management by Excel. It's just a collection of many tools, mainly for convenience.
