Google广告出价策略终极指南：告别无询盘，实现Google留痕霸屏
干货分享｜你的谷歌广告没询盘？肯定是出价策略出了问题！ Insights｜No Inquiries From Your Google Ads? It Must Be Your Bidding Strategy! 随着出海领域的竞争愈发激烈，如何在谷歌竞价平台上抢占一席之地，并实现对目标客户的精准触达，已成为出海企业普遍面临的重大难题。 As competition in overseas markets intensifies, securing a foothold on Google's bidding platform and achieving precise customer targeting has become a major challenge for global enterprises. 本文重点 Key Points 什么是自动出价？ | What is Automated Bidding? 智能出价与自动出价相同吗？ | Is Smart Bidding the Same as Automated Bidding? 10大谷歌出价策略 | Top 10 Google Bidding Strategies 应该选择哪种自动出价策略？ | How to Choose the Right Automated Bidding Strategy? 01 什么是自动出价？ 01 What is Automated Bidding? 当你创建谷歌广告系列时，你必须明确告知谷歌你愿意为每次广告展示支付的费用上限。这被称为出价，它有两种设定模式：手动出价与自动出价。 When creating Google Ads campaigns, you must specify the maximum amount you're willing to pay for each ad impression. This is called bidding, which comes in two modes: manual and automated. 02 智能出价与自动出价相同吗？ 02 Is Smart Bidding the Same as Automated Bidding? 智能出价特指谷歌采用"实时出价"技术的那类自动出价策略，这种策略在每次竞价时都会针对转化次数或转化价值进行即时优化。 Smart Bidding specifically refers to Google's automated bidding strategies using "real-time bidding" technology, which optimizes for conversions or conversion value with each auction. 03 10大谷歌出价策略 03 Top 10 Google Bidding Strategies 手动每次点击费用（CPC） - 适合PPC新手 | Manual CPC - Ideal for PPC beginners 增强型CPC - 向自动化过渡的选择 | Enhanced CPC - Transition to automation 最大化转化 - 全面自动化策略 | Maximize Conversions - Fully automated 最大化点击次数 - 提升网站流量 | Maximize Clicks - Boost website traffic 最大化转化价值 - 质量优先策略 | Maximize Conversion Value - Quality-focused 目标CPA (tCPA) - 控制转化成本 | Target CPA - Control conversion costs 目标ROAS (tROAS) - 优化广告回报 | Target ROAS - Optimize ad returns 目标展示次数份额 - 提升广告曝光 | Target Impression Share - Increase ad visibility 可查看的CPM（vCPM） - 品牌曝光策略 | Viewable CPM - Brand awareness 每次观看费用（CPV） - 视频广告专用 | Cost Per View - For video ads 04 应该选择哪种自动出价策略？ 04 How to Choose the Right Automated Bidding Strategy? 这是一个关乎广告效果与ROI的关键决策。建议根据您的具体营销目标选择： This is a crucial decision affecting ad performance and ROI. Choose based on your specific marketing objectives: 品牌曝光 → vCPM或目标展示次数份额 | Brand awareness → vCPM or Target Impression Share 网站流量 → 最大化点击次数 | Website traffic → Maximize Clicks 转化数量 → 最大化转化或tCPA | Conversion volume → Maximize Conversions or tCPA 转化价值 → 最大化转化价值或tROAS | Conversion value → Maximize Conversion Value or tROAS 跨境谷歌推广专家推荐：媒介管家WeMedia平台的专业团队拥有丰富的跨境营销经验，能为您提供定制化的谷歌广告解决方案。 Recommended Cross-border Google Ads Experts: The professional team at WeMedia Platform has extensive cross-border marketing experience and can provide customized Google Ads solutions.