欧盟新税改政策下，海外仓卖家如何抓住跨境电商新机遇？
欧盟新税改政策下，海外仓卖家如何抓住跨境电商新机遇？
How Overseas Warehouse Sellers Can Seize New Opportunities in Cross-border E-commerce Under EU Tax Reform?
跨境电商行业正面临前所未有的"内卷"挑战。继"螺旋大法"之后，"吴三柜打法"等新玩法层出不穷，让许多跨境卖家变成了"慈善家"。特别是7月1日欧洲税改新政策实施后，卖家又增加了一项合规化成本...
The cross-border e-commerce industry is facing unprecedented "involution" challenges. Following the "spiral method", new tactics like the "Wu Three Cabinets strategy" have emerged one after another, turning many cross-border sellers into "philanthropists". Especially after the implementation of the new European tax reform policy on July 1st, sellers have incurred additional compliance costs...
欧盟新税改带来商业模式变革。新政策将原先"卖家to买家"的模式转变为"卖家to平台to买家"，其中"卖家to平台"环节免征增值税。对于海外仓卖家而言，在税务合规的前提下，新税改反而带来诸多益处。因此，不少卖家正在悄悄布局这项业务...
The EU tax reform brings business model changes. The new policy transforms the original "seller to buyer" model into "seller to platform to buyer", with the "seller to platform" link exempt from VAT. For overseas warehouse sellers, under the premise of tax compliance, the new tax reform actually brings many benefits. Therefore, many sellers are quietly deploying this business...
跨境电商"内卷"现象加剧
Intensifying "Involution" in Cross-border E-commerce
疫情以来，跨境圈"内卷"最严重的当属卖家和物流两个环节。一方面，大量新人涌入跨境电商领域，其中不少是国内电商卖家，他们将国内电商的"黑科技"玩法带到国外平台，迫使老卖家被动"内卷"；另一方面，跨境物流经历了"波澜起伏"的一年，从去年下半年的"极限挑战"到今年的"缺箱缺柜"，物流成本持续暴涨。
Since the pandemic, the most severe "involution" in the cross-border circle has occurred in the seller and logistics sectors. On one hand, a large number of newcomers have entered the cross-border e-commerce field, many of whom are domestic e-commerce sellers who brought "black technology" tactics from domestic platforms to foreign ones, forcing veteran sellers into passive "involution". On the other hand, cross-border logistics has experienced a "turbulent" year, from "extreme challenges" in the second half of last year to this year's "container shortage", with logistics costs continuing to soar.
海外仓卖家的优势凸显
Advantages of Overseas Warehouse Sellers Become Prominent
在这种背景下，早期布局海外仓的卖家成为"人生赢家"。他们既能抓住海外市场需求上涨的机遇，又能规避跨境物流费用暴涨的风险。而欧盟新税改政策进一步强化了海外仓卖家的优势：
- 简化电子商务增值税规则
- 取消22欧元以下进口增值税豁免
- 废除远程销售起征额
- 由电商平台负责增值税代扣代缴
- 提供一站式(OSS)注册申报服务
In this context, sellers who deployed overseas warehouses early became "winners in life". They can both seize the opportunity of rising overseas market demand and avoid the risk of soaring cross-border logistics costs. The EU's new tax reform policy further strengthens the advantages of overseas warehouse sellers:
- Simplified VAT rules for e-commerce
- Abolition of VAT exemption for imports below €22
- Removal of distance selling thresholds
- Platforms responsible for VAT collection
- One-Stop-Shop (OSS) registration and declaration service
如何抓住2021年海外仓红利？
How to Seize the 2021 Overseas Warehouse Dividend?
数据显示，我国海外仓数量已超过1800个，面积超1200万平方米。55%的海外仓企业认为市场仍有很大空间，25.76%的企业表示应加快攫取2021年海外仓红利。对卖家而言，海外仓能带来：
- 增加产品曝光率
- 提升售价和销量
- 缩短配送时效
- 扩展销售品类
- 降低物流成本
Data shows that China has over 1,800 overseas warehouses covering more than 12 million square meters. 55% of overseas warehouse companies believe there is still significant market space, while 25.76% suggest accelerating the capture of the 2021 overseas warehouse dividend. For sellers, overseas warehouses can bring:
- Increased product exposure
- Higher prices and sales volume
- Reduced delivery time
- Expanded product categories
- Lower logistics costs
国务院近期出台的加快外贸新业态模式发展举措中也特别提到推动海外仓发展。敦煌网等平台也推出低佣护航政策，为入仓卖家提供最高2%的佣金优惠和四大区域的流量倾斜，助力卖家强势出海。
The State Council's recent measures to accelerate the development of new foreign trade formats specifically mentioned promoting overseas warehouse development. Platforms like DHgate have also introduced low-commission escort policies, offering warehouse sellers up to 2% commission discounts and traffic tilt in four major regions to help sellers expand overseas.
从行业合规、国家政策和市场需求等多方面来看，布局海外仓对卖家来说都是"利大于弊"的战略选择。
From the perspectives of industry compliance, national policies and market demand, deploying overseas warehouses is a strategic choice that offers sellers "more advantages than disadvantages".
