谷歌推广竞价开户指南：官网与代理商两种方式详解
在跨境电商和外贸领域，谷歌广告推广是不可或缺的营销手段。 而开展谷歌广告推广的第一步，就是开设谷歌广告账户。 本文将详细介绍两种主要的开户方式：官网个人开户和代理商开户。
In cross-border e-commerce and foreign trade, Google Ads promotion is an essential marketing tool. The first step to launch Google Ads is to open a Google Ads account. This article details two main account opening methods: official website personal account opening and agency account opening.
一、官网个人开户
1. Official Website Personal Account Opening
步骤1： 注册谷歌邮箱并登录，进入谷歌首页，点击"广告"进入谷歌广告页面，选择"专家模式"（避免选择智能模式，否则会缺少很多功能）。
Step 1: Register a Google email and log in, go to the Google homepage, click "Ads" to enter the Google Ads page, and select "Expert Mode" (avoid choosing Smart Mode as it lacks many features).
步骤2： 选择"直接创建账户而不制作广告系列"。
Step 2: Select "Create an account without creating a campaign".
步骤3： 设置账户的国家、时区和币种（设置后无法修改，请谨慎选择）。币种通常选择人民币或美元：人民币需要缴纳6%的税并提供发票；美元无需缴税也没有发票。
Step 3: Set the account's country, time zone and currency (cannot be modified after setting, choose carefully). Common currency choices are RMB or USD: RMB requires 6% tax and invoices; USD has no tax or invoices.
二、代理商开户
2. Agency Account Opening
可以在谷歌合作伙伴网站上找到官方授权的代理商。代理商除了开户外，通常还提供代运营等服务，且有账期和消费返点。
You can find officially authorized agencies on the Google Partners website. Agencies usually provide additional services like account management, with payment terms and rebates based on spending.
如何选择开户方式？
How to Choose?
官网开户适合： 没有谷歌广告投放经验、预算不多的新手。如果网站180天内未投放谷歌广告，还可申请官方优化师一对一指导。
Official website is suitable for: Beginners with no Google Ads experience and limited budget. If the website hasn't run Google Ads in 180 days, you can apply for one-on-one guidance from an official optimization specialist.
代理商开户适合： 有一定广告投放经验且预算充足的用户，可以享受返点优惠。
Agency is suitable for: Users with some advertising experience and sufficient budget who want to enjoy rebates.
多账号管理工具推荐
Recommended Multi-Account Management Tool
海外业务常需多个谷歌账号，但同一IP下操作多个账号易被封禁。Hubstudio指纹浏览器可为每个账号分配独立IP和登录环境，安全管理多个账号，且环境不限量永久免费！
Overseas businesses often need multiple Google accounts, but operating multiple accounts under the same IP may lead to bans. Hubstudio fingerprint browser can assign independent IPs and login environments for each account, safely managing multiple accounts with unlimited free environments!
想了解更多开户平台和推广工具，可访问Hubstudio资源中心，获取广告开户、云服务器、代理、虚拟卡等出海资源。
To learn more about account opening platforms and promotion tools, visit the Hubstudio Resource Center for overseas resources including ad accounts, cloud servers, proxies, virtual cards, etc.
