2018年外贸推广终极指南：如何通过谷歌竞价和SEO获取更多订单
外贸行业的挑战与机遇
外贸从业者面临着诸多挑战：询盘跟进、报价管理、时差问题和跨文化沟通等。在2018年全球外贸形势不稳定的情况下，如何有效获取订单成为关键问题。
Challenges and Opportunities in Foreign Trade
Foreign trade professionals face numerous challenges: inquiry follow-up, quotation management, time differences and cross-cultural communication. With the unstable global trade situation in 2018, how to effectively obtain orders has become a key issue.
四大外贸推广策略
- 及时回复询盘 - 每个客户都可能是潜在的大客户
- 多渠道沟通 - 善用阿里巴巴国际站、Skype、Facebook等平台
- 谷歌广告投放 - 通过国内代理商开展谷歌竞价推广
- 团队协作 - 组建专业团队开拓国际市场
Four Major Foreign Trade Promotion Strategies
- Prompt Inquiry Response - Every customer could be a potential big client
- Multi-channel Communication - Make good use of Alibaba International, Skype, Facebook and other platforms
- Google Ads Campaign - Conduct Google paid promotion through domestic agents
- Team Collaboration - Build professional teams to develop international markets
谷歌竞价推广详解
谷歌在中国通过二级代理商体系开展业务。企业可以通过这些代理商：
- 开设谷歌广告账户
- 设置精准关键词
- 优化广告投放策略
- 分析广告效果数据
Google Ads Promotion Explained
Google operates in China through a secondary agent system. Businesses can:
- Open Google Ads accounts
- Set precise keywords
- Optimize ad placement strategies
- Analyze ad performance data
SEO优化建议
除了付费推广，外贸企业还应重视：
- 多语言网站建设
- 高质量原创内容
- 社交媒体营销
- 移动端优化
SEO Optimization Suggestions
In addition to paid promotion, foreign trade companies should also focus on:
- Multilingual website construction
- High-quality original content
- Social media marketing
- Mobile optimization
成功关键因素
外贸推广的成功=专业团队+正确策略+持续执行+一点运气。坚持这些原则，相信很快就能迎来订单爆发期！
Key Success Factors
Success in foreign trade promotion = professional team + correct strategy + consistent execution + a little luck. Adhere to these principles and you'll soon see an order explosion!
