2024年TikTok Shop东南亚跨境入驻指南：个体户也能做跨境电商！
随着TikTok Shop东南亚跨境店铺入驻政策的调整，个体户现在也能加入跨境电商的蓝海市场！本文将详细介绍2024年最新的入驻要求、流程以及运营技巧，帮助跨境卖家抓住东南亚市场机遇。
With the adjustment of TikTok Shop's Southeast Asia cross-border store entry policy, individual businesses can now join the blue ocean market of cross-border e-commerce! This article will detail the latest 2024 entry requirements, processes and operational tips to help cross-border sellers seize opportunities in the Southeast Asian market.
一、TikTok Shop东南亚入驻要求
1. TikTok Shop Southeast Asia Entry Requirements
1️⃣ 开放地区/Open Regions:
新加坡、菲律宾、泰国、越南、马来西亚
Singapore, Philippines, Thailand, Vietnam, Malaysia
2️⃣ 企业营业执照入驻/Enterprise Business License Entry:
• 拥有中国内地或中国香港注册的合法企业营业执照
• 企业营业执照需要注册满14天
• 新增无电商经验商家入驻通道
• Possess a legally registered business license from Mainland China or Hong Kong
• The business license must be registered for at least 14 days
• New channel for merchants without e-commerce experience
3️⃣ 个体户营业执照入驻/Individual Business License Entry:
• 拥有中国内地注册的合法个体户营业执照
• 注册满6个月
• 拥有主流跨境或国内第三方平台经营经验
• 店铺评分≥4.3或好评率≥90%
• Possess a legally registered individual business license from Mainland China
• Registered for at least 6 months
• Have experience in mainstream cross-border or domestic third-party platforms
• Store rating ≥4.3 or positive rating ≥90%
二、入驻流程详解
2. Detailed Entry Process
普通入驻/Regular Entry:
1. 进入官方注册店铺并登录账号
2. 选择市场和入驻方式
3. 资质认证（个体户需上传第三方平台运营证明）
4. 补充基础信息
5. 缴纳店铺保证金
1. Enter the official registration page and log in
2. Select market and entry method
3. Qualification certification (individual businesses need to upload third-party platform operation proof)
4. Complete basic information
5. Pay store deposit
邀请码入驻/Invitation Code Entry:
1. 访问TikTok Shop Seller Center
2. 进入学习中心查看流程解析
3. 选择官方定邀并填写问卷
4. 等待邮箱通知
1. Visit TikTok Shop Seller Center
2. Go to Learning Center to view process analysis
3. Choose official invitation and fill out questionnaire
4. Wait for email notification
三、运营技巧与建议
3. Operation Tips and Suggestions
⚠ 重要提示/Important Notes:
• 建议准备多个TikTok账号进行筛选
• 使用AdsPower的免费RPA功能进行自动化养号
• 账号管理工具可降低关联风险
• It is recommended to prepare multiple TikTok accounts for screening
• Use AdsPower's free RPA function for automated account maintenance
• Account management tools can reduce association risks
免费体验AdsPower: https://share.adspower.net/jrtt11
Free Trial of AdsPower: https://share.adspower.net/jrtt11
总结/Conclusion:
此次政策调整降低了东南亚市场的准入门槛，为跨境卖家提供了绝佳机会。建议感兴趣的卖家尽快行动，抢占市场先机！
This policy adjustment lowers the entry threshold for the Southeast Asian market, providing excellent opportunities for cross-border sellers. Interested sellers are advised to act quickly to seize market opportunities!
