从外贸新手到销售冠军:客户开发全攻略
经常会有外贸新手朋友问我各种各样的问题,比如怎么开发客户啊,怎么注册社媒账号,社媒营销怎么做啊,怎么跟进客户等等。今天主要给大家分享一下做外贸如何从小白到精通。
Many foreign trade beginners often ask me various questions, such as how to develop customers, how to register social media accounts, how to do social media marketing, how to follow up with customers, etc. Today, I will mainly share how to go from a beginner to a master in foreign trade.
一、做外贸找不到客户怎么办
1. What to Do When You Can't Find Customers in Foreign Trade
做外贸找客户是非常重要的事情,很多人都会遇到找不到客户的情况。那么我们要怎么找客户呢?其实找客户之前可以先问自己几个问题:
Finding customers is very important in foreign trade, and many people encounter situations where they can't find customers. So how should we find customers? In fact, before looking for customers, you can ask yourself a few questions:
- 是我们产品的问题吗? (Is it a problem with our product?)
- 是自己努力的还不够吗? (Am I not working hard enough?)
- 是自己在做业务的时候方法不对吗? (Am I using the wrong methods?)
- 是在某些环节出现了光靠自己无法攻克的问题吗? (Are there problems that I can't solve by myself?)
二、做外贸如何找客户
2. How to Find Customers in Foreign Trade
我们来看下开发客户的方法都有哪些:
Let's take a look at the methods for developing customers:
- 平台:通过报价RFQ和回复询盘谈下客户(也有很多免费的B2B平台可以用)
- Platforms: Negotiate with customers through RFQ quotes and inquiry replies (there are also many free B2B platforms available)
- 展会:参加国外专业展会,收名片,联系客户
- Trade shows: Attend professional exhibitions abroad, collect business cards, and contact customers
- Google:搜索关键词打开客户网站找邮箱(学习谷歌语法)
- Google: Search for keywords to open customer websites and find email addresses (learn Google search syntax)
- Google map:谷歌地图上收录的客户是仅次于搜索引擎的
- Google map: Customers listed on Google Maps are second only to search engines
- 领英:Linkedin主动开发客户,做好个人档案和领英建立的公司主页
- LinkedIn: Actively develop customers on LinkedIn, create a good personal profile and company page
其实不需要都精通,真正做业务好的人,精通3个左右的客户开发渠道的话,就不愁没有客户了。
You don't need to master all methods. Those who are really good at business won't worry about not having customers if they master about 3 customer acquisition channels.
更多外贸干货知识,请关注微信公众号:外贸原力
For more foreign trade knowledge, please follow the WeChat public account: Foreign Trade Power
