2022最新谷歌SEM竞价指南：网易外贸通专家教你用Google Trends挖掘关键词
一、利用Google Trends挖掘季节性关键词
1. Using Google Trends to Discover Seasonal Keywords
在Google Trends中输入"Makeup"作为示例关键词，我们可以看到清晰的趋势图表：
Enter "Makeup" in Google Trends as an example keyword to see clear trend charts:
• Y轴0-100表示关键词热度
• X轴显示时间维度
• Y-axis 0-100 indicates keyword popularity
• X-axis shows timeline
数据显示每年10月30日左右"Makeup"搜索量激增，这与万圣节化妆需求高度相关。
Data shows "Makeup" searches surge around October 30th annually, correlating with Halloween makeup needs.
二、下拉搜索框获取长尾词
2. Using Search Suggestions for Long-tail Keywords
以"SEO入门"为例，在谷歌搜索时：
Take "SEO basics" as an example when searching on Google:
• 下拉框自动提示相关搜索词
• 页面底部"相关搜索"区域
• Drop-down suggestions show related queries
• "Related searches" at page bottom
三、Google Search Console关键词分析
3. Keyword Analysis with Google Search Console
在Performance面板中可以发现：
In the Performance panel you can find:
• 实际带来流量的关键词
• 高潜力长尾词
• 点击率优化机会
• Keywords actually driving traffic
• High-potential long-tail keywords
• CTR optimization opportunities
厦门SEO专家提示： 结合这三种方法，可以建立完整的关键词库，为SEM竞价和SEO优化提供数据支持。
Xiamen SEO Tip: Combining these three methods helps build a comprehensive keyword library for SEM bidding and SEO optimization.
