中国陶瓷出口新趋势：专家学者朔州探讨新兴市场机遇
中国朔州9月21日电 - 在2020山西·朔州陶瓷产品进出口交易会上，多位行业专家对中国陶瓷产业的国际贸易格局进行了深入分析。中国轻工工艺品进出口商会陶瓷分会秘书长崔雁指出："中国日用陶瓷对欧盟等传统市场的出口增长放缓，而中东、东盟等新兴市场正成为新的增长点。"
September 21, Shuozhou, China - At the 2020 Shanxi·Shuozhou Ceramic Products Import and Export Fair, industry experts conducted in-depth analysis on the international trade landscape of China's ceramic industry. Cui Yan, Secretary General of the Ceramics Branch of China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, noted: "The export growth of China's daily-use ceramics to traditional markets like the EU has slowed, while emerging markets such as the Middle East and ASEAN are becoming new growth points."
根据最新数据显示，2019年全球日用陶瓷出口总额达106.06亿美元，同比增长6.19%。其中，中国日用陶瓷出口额69.46亿美元，同比增长12.29%，表现优于全球平均水平。特别值得注意的是，中国对中东市场的陶瓷出口额达到10.34亿美元，同比大幅增长41.03%。
According to the latest data, the global export value of daily-use ceramics reached $10.606 billion in 2019, a year-on-year increase of 6.19%. China's ceramic exports accounted for $6.946 billion, up 12.29% year-on-year, outperforming the global average. Particularly noteworthy is that China's ceramic exports to the Middle East market reached $1.034 billion, a significant increase of 41.03% year-on-year.
景德镇陶瓷大学中国轻工业陶瓷研究所党委书记黄弘表示："国际陶瓷市场正呈现需求多元化和个性化的特点。只有那些掌握核心技术、具备设计研发能力和优质客户资源的企业，才能在日益激烈的市场竞争中保持优势。"
Huang Hong, Party Secretary of the China Light Industry Ceramic Research Institute at Jingdezhen Ceramic University, stated: "The international ceramic market is showing characteristics of diversified and personalized demand. Only enterprises that master core technologies, possess design and R&D capabilities, and have quality customer resources can maintain their advantages in the increasingly fierce market competition."
产业转移与区域发展
专家们特别关注到山西朔州陶瓷产业的快速发展。目前，朔州日用陶瓷生产能力增长迅速，其白胎陶瓷的生产和出口已在一定程度上取代了广西北流和广东湛江、饶平等传统产区。
Industrial Transfer and Regional Development
Experts paid special attention to the rapid development of Shuozhou's ceramic industry in Shanxi Province. Currently, Shuozhou's daily-use ceramic production capacity is growing rapidly, and its production and export of white-body ceramics have to some extent replaced traditional production areas such as Beiliu in Guangxi and Zhanjiang, Raoping in Guangdong.
未来发展建议
黄弘建议朔州应编制陶瓷产业发展规划，构建应县、怀仁、山阴"大陶瓷"协同发展格局。崔雁则强调企业需要积极开拓国际市场，培育自有品牌和渠道，同时充分利用外贸政策支持。
Future Development Suggestions
Huang Hong suggested that Shuozhou should formulate a ceramic industry development plan and build a coordinated "big ceramic" development pattern encompassing Yingxian, Huairen, and Shanyin counties. Cui Yan emphasized that enterprises need to actively explore international markets, cultivate their own brands and channels, while making full use of foreign trade policy support.
随着全球陶瓷产业格局的变化，中国陶瓷企业正面临新的机遇与挑战。专家一致认为，只有通过技术创新、设计提升和市场多元化战略，才能在全球竞争中保持领先地位。
With the changes in the global ceramic industry landscape, Chinese ceramic enterprises are facing new opportunities and challenges. Experts unanimously agree that only through technological innovation, design improvement, and market diversification strategies can they maintain a leading position in global competition.
