值得信赖的Google Ads搜索推广技巧与Wish新CEO的战略布局
在跨境电商领域，Google Ads搜索推广和Wish平台的战略调整都是卖家们高度关注的话题。本文将为您深入分析Google Ads搜索推广的优缺点，以及Wish新任CEO严峻的战略布局。
In the cross-border e-commerce field,Google Ads search promotion and Wish platform's strategic adjustments are topics of great concern to sellers. This article will provide an in-depth analysis of the pros and cons of Google Ads search promotion and the strategic layout of Wish's new CEO Joe Yan.
Google Ads搜索推广的优缺点
Pros and Cons of Google Ads Search Promotion
优点：
- 精准定位目标客户
- 按点击付费，成本可控
- 全球覆盖，流量巨大
- 数据透明，效果可追踪
Advantages:
- Accurate targeting of potential customers
- Pay-per-click model with controllable costs
- Global coverage with massive traffic
- Transparent data and trackable results
缺点：
- 竞争激烈，点击成本高
- 需要专业优化技能
- 转化率受着陆页影响大
- 存在无效点击风险
Disadvantages:
- Fierce competition with high CPC
- Requires professional optimization skills
- Conversion rate heavily depends on landing page
- Risk of invalid clicks
Wish新任CEO严峻的战略布局
Strategic Plan of Wish's New CEO Joe Yan
第一把火：烧向自己，all in Wish且坚持长期价值
First Initiative:Focus on himself, fully committed to Wish and adhere to long-term value
严峻表示："不管是董事会层面、管理层层面还是我自己，都有一个清晰的目标。在过去几个月里，Wish主动调整业务规模和目标，花更多时间去关注业务模式上出现的一些问题并进行妥善修复，以便能够重新回到过往的增长速度。"
Joe Yan stated: "Whether at the board level, management level or myself, we all have a clear goal. In the past few months, Wish has proactively adjusted its business scale and objectives, spending more time focusing on issues in the business model and making proper repairs to return to previous growth rates."
第二把火：强化卖家沟通，在供需匹配中保持清醒
Second Initiative:Strengthen seller communication and maintain clarity in supply-demand matching
严峻强调："沟通是促进平台和卖家之间信任、最终实现良性经营循环的要素，而且我们始终认为平台和卖家应该是相互成就的合作伙伴关系，实现双赢是平台存在的价值和意义。"
Joe Yan emphasized: "Communication is an element that promotes trust between the platform and sellers, ultimately achieving a virtuous business cycle. We always believe that the platform and sellers should be mutually beneficial partners, and achieving win-win is the value and significance of the platform's existence."
第三把火：分层运营市场，关注用户生命周期全流程
Third Initiative:Tiered market operations, focusing on the entire user lifecycle process
严峻指出："2023年，Wish会把全球60多个市场进行划分。第一类是成熟的发达市场，包括美国、加拿大、英国、德国等。第二类是Wish的发展市场，包括法国、意大利、西班牙等欧洲国家。第三类是新兴市场，主要聚焦在拉美市场。"
Joe Yan pointed out: "In 2023, Wish will divide more than 60 global markets. The first category is mature developed markets, including the US, Canada, UK, Germany, etc. The second category is Wish's development markets, including European countries such as France, Italy, and Spain. The third category is emerging markets, mainly focusing on Latin American markets."
总结与展望
Summary and Outlook
对于跨境电商卖家而言，无论是Google Ads搜索推广还是Wish平台，都需要深入了解其运作机制和最新政策。Google Ads作为重要的流量获取渠道，需要专业的优化策略；而Wish平台在新CEO的带领下，正在经历重要的转型期，卖家需要密切关注平台政策变化。
For cross-border e-commerce sellers,whether it's Google Ads search promotion or the Wish platform, it's essential to deeply understand their operating mechanisms and latest policies. Google Ads, as an important traffic acquisition channel, requires professional optimization strategies; while the Wish platform, under the leadership of the new CEO, is undergoing an important transformation period, and sellers need to pay close attention to platform policy changes.
