最全面的SEO推广计划与谷歌竞价策略 | TikTok Shop佣金上涨应对方案

最全面的SEO推广计划与谷歌竞价策略 | TikTok Shop佣金上涨应对方案

Comprehensive SEO Promotion Plan & Google Ads Strategy | How to Deal with TikTok Shop Commission Increase

跨境电商平台佣金调整已成行业常态

Commission adjustment has become an industry norm for cross-border e-commerce platforms

佣金上调几乎是每个跨境平台发展的必经之路。大多数平台在初期会提供较低佣金吸引卖家入驻，但随着卖家数量增加，平台通常会逐步上调佣金比例直至与其他平台持平。

Commission increases are almost inevitable for cross-border platforms. Most platforms offer lower commissions initially to attract sellers, but as the number of sellers grows, they typically gradually increase commission rates until they align with other platforms.

TikTok Shop最新佣金政策

TikTok Shop's Latest Commission Policy

据The Information报道，TikTok已通知美国站卖家，将从4月1日开始将佣金比例从2%上调至6%，并在7月1日调整至8%。不过，不同品类佣金有所差异，如电子产品等高价值品类佣金比例会更低。

According to The Information, TikTok has notified US sellers that it will increase commission rates from 2% to 6% starting April 1, and adjust to 8% on July 1. However, commission rates vary by category, with high-value categories like electronics having lower rates.

跨境卖家的应对策略

Strategies for Cross-border Sellers

1. 更换电商平台：寻找佣金比例较低的新兴平台

1. Switch e-commerce platforms: Find emerging platforms with lower commission rates

2. 调整产品品类：转向高客单价品类维持利润空间

2. Adjust product categories: Shift to higher-priced categories to maintain profit margins

3. 产品创新迭代：通过产品升级提高竞争力

3. Product innovation: Enhance competitiveness through product upgrades

4. 建立独立站：长期来看，独立站具有佣金低、定价自由、品牌塑造等优势

4. Build independent stores: In the long run, independent stores offer advantages like lower commissions, pricing freedom, and brand building

SEO推广与谷歌竞价最佳实践

SEO Promotion and Google Ads Best Practices

• 关键词研究：使用Google Keyword Planner等工具找到高转化关键词

• Keyword research: Use tools like Google Keyword Planner to find high-converting keywords

• 内容优化：创建高质量、原创的内容，包含目标关键词

• Content optimization: Create high-quality, original content containing target keywords

• 技术SEO：确保网站加载速度快、移动端适配良好

• Technical SEO: Ensure fast website loading speed and good mobile adaptation

• 谷歌竞价：设置合理的每日预算，使用否定关键词排除无效流量

• Google Ads: Set reasonable daily budgets and use negative keywords to exclude invalid traffic

独立站与TikTok的协同效应

Synergy Between Independent Stores and TikTok

即便转向独立站，卖家仍可利用TikTok庞大的流量池，只需将独立站链接放在主页即可。自TikTok印尼事件后，社交媒体直接销售的风险增加，因此独立站成为降低经营风险的有效方式。

Even when shifting to independent stores, sellers can still leverage TikTok's massive traffic pool by simply placing the store link on their profile. Since the TikTok Indonesia incident, the risks of direct sales on social media have increased, making independent stores an effective way to reduce operational risks.