外贸公司首选：如何做好谷歌推广竞价？海外推广哪家强？
谷歌推广代理现状分析
Analysis of Google Ads Agency Status
谷歌在全国设有代理商网络，但目前代理管理体系存在一定问题。
Google has established agency networks nationwide, but there are some issues with the current agency management system.
若需寻找代理商，建议优先选择带有谷歌体验中心的官方认证代理商。
When looking for an agency, it is recommended to prioritize official certified agencies with Google Experience Centers.
自主开户的优势
Advantages of Self-Service Account Opening
Google Ads支持在线自主开户：
Google Ads supports self-service account opening online:
- 开户成本极低，仅需预存10美元起
- Extremely low cost, only requires a minimum deposit of $10
- 无额外服务费
- No additional service fees
- 可有效规避不正规代理的恶意点击风险
- Effectively avoids risks of malicious clicks from non-standard agencies
当前推广效果分析
Current Promotion Effectiveness Analysis
近年来Google Ads效果有所下降，主要原因包括：
The effectiveness of Google Ads has declined in recent years, mainly due to:
- 参与竞价广告的商家数量激增
- Sharp increase in the number of businesses participating in bidding ads
- 关键词价格持续上涨
- Continuous rise in keyword prices
- 性价比低于传统SEO和YouTube多语种视频推广
- Lower cost-effectiveness compared to traditional SEO and multilingual YouTube video promotion
建议外贸企业采用多元化推广策略，结合付费广告与自然流量获取方式。
It is recommended that foreign trade companies adopt a diversified promotion strategy, combining paid ads with organic traffic acquisition methods.
